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charles liu
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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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charles liu
In Client Case Studies
29 April 2026

Client Impressions: Promotional Items vs Digital Marketing

What Actually Sticks in Australian B2B Environments? Most B2B marketers in Australia rely on digital channels because they are measurable, immediate, and easy to justify to stakeholders. Metrics such as impressions, clicks, and cost per lead are available within hours. However, there is a critical distinction: visibility does not equate to memorability. In B2B environments, where sales cycles are lengthy,…
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charles liu
In Company News
28 April 2026

How High Petrol Prices Affect Delivery?

Key Points Rising petrol prices push up delivery costs across couriers and freight, often through increased rates and added fuel surcharges. Higher fuel costs can also impact timing, with fewer delivery runs and more consolidated shipments leading to slight delays. Planning ahead, consolidating shipments, and avoiding last-minute express freight can help control costs and keep delivery timelines more predictable. When…
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charles liu
In Company News
19 March 2026

Our Experts Reveal: 5 Items Every Aussie Business Needs in 2026

Key Points: 2026 promo strategy focuses on durable, high-quality items that support long-term brand visibility. Umbrellas, notebooks, pens, tees, and tote bags can offer daily practical use and strong brand exposure. Buying in bulk lowers cost per unit and turns promotional spend into a long-term branding asset. Quick Summary: The 2026 Promo Strategy The Trend: 2026 marks the critical “on-ramp”…
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charles liu
In Branding Techniques
18 March 2026

Why Logos Print Differently on Apparel vs Hard Goods?

Last Updated: 08 May 2026 Key Points: Logos print differently on apparel and hard goods because fabrics absorb ink while solid surfaces keep colours sharper and more vibrant. Apparel often uses screen printing or embroidery, while hard goods use methods like pad printing, UV printing, or laser engraving for cleaner detail. Our account managers suggest adjusting artwork for each product…
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charles liu
In Event Planning
17 March 2026

Conference Merchandise Quantities: Avoiding Over and Under Orders

Last Updated: 08 May 2026 Key Points: Accurate merchandise planning ensures organisers have the right quantities for attendees, preventing overspending and shortages of popular items. Order lanyards and tote bags for 90–100% of attendees; provide optional giveaways for 30–50% of attendees. Our account managers suggest adding a small buffer and reviewing past event data to improve planning accuracy and reduce…
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charles liu
In Marketing Tips
16 March 2026

When to Reorder Last Year’s Merchandise — and When Not To

Last Updated: 08 May 2026 Key Points: Only reorder last year’s merchandise if product offerings, branding, and campaign objectives still align with current business needs. Choose pens, notebooks, tote bags, and drink bottles for events, offices, or onboarding. I suggest reviewing past performance before reordering, as changing trends, sustainability goals, or outdated designs may make newer products a better option.…
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charles liu
In Marketing Tips
13 March 2026

Annual Bulk Orders or Quarterly Drops: Which Strategy Works?

Last Updated: 08 May 2025 Key Points: When planning merchandise orders, businesses can choose cost-effective annual bulk purchases or more flexible quarterly drops, depending on budget, storage, and marketing needs. Annual orders reduce unit costs and ensure consistent branding. Quarterly orders let you refresh products for seasonal campaigns and promotions. Our account managers recommend a hybrid approach: order everyday items…
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charles liu
In Client Case Studies
12 March 2026

Promotional Merchandise: How Leading Snack Brands Work with Cubic Promote?

Last Updated: 08 May 2026 Key Points: Cubic Promote brought major snack brands, such as Bega, Coca-Cola, Nobby’s Nuts, Twisties, and Heinz, to life with custom merchandise tailored to each brand’s identity. Campaigns included engraved cheese boards, insulated bottles, custom socks, and playful aprons, with some projects delivered under tight one-month deadlines. I suggest choosing merchandise that naturally aligns with…
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charles liu
In Branding Techniques
11 March 2026

Branding Methods Used Most in Rush Orders Across Australia

Key Points: Fast branding methods such as pad, digital, screen, and UV printing, as well as laser engraving, help businesses meet urgent orders. Rush orders work best with simple artwork and in-stock products, because complex methods require longer setup and production. Choosing the right decoration method ensures merchandise is produced quickly and delivered on time for business events. If you…
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