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Since 2006

A white color logo sale tag

Cheap Price Promise

Cubic Logo in White

3PL Warehousing and Distribution

A hand with 3 stars at the top logo coloured white

Since 2006

A white logo badge

100% warranty on all our work

All Posts By

charles liu

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

charles liu
In Conference Gear
8 July 2025

BBT – Big Bag Tactics: Winning Tradeshow Giveaways

Doing an Aussie tradeshow, expo, or conference, one thing's guaranteed: attendees leave with bags full of stuff. Flyers, brochures, lanyards, snacks, stress balls—you name it. We will share some tactics based on our expertise and experience. You see, only a few brands get remembered. And the ones that do? They don't just give things away. They play the game smarter.…
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charles liu
In Suggestions for Promotional Items
7 July 2025

3 Essential Promo Merch Ideas for Accounting Staff in 2025

Accountants face challenges such as digital eye strain, workplace stress, and the ever-evolving technology. We offer merchandise to help accountants enhance their productivity and wellbeing. Drawing on our experience over 18 years and serving thousands of Australian companies. This guide highlights three types of essential products to address these challenges, improve efficiency, and strengthen staff relationships. Clients will also find…
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charles liu
In Marketing Tips
1 July 2025

Top 14 Business Goals Promotional Items can Achieve for You

It's not just about moving boxes but helping our clients achieve positive metrics in their organisations through promotional merchandise. Selecting the right company merchandise will enhance brand visibility, drive sales, and engage your audience. That is why our Creative Directors and Account Managers may sometimes ask corporate clients specific questions. These questions are used to help organisations and companies achieve…
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charles liu
In Branded Apparel & Accessories, Branding Techniques
25 June 2025

See the Difference: Visual Guide to T-Shirt Printing – Digital, Screen, and Transfer Print

We print hundreds of thousands of Tees a year. This is the definitive visual guide on the three most popular printing methods for tee shirts. We also answer: "How do you decide which print method works the best?" Whether you're designing uniforms or branded apparel for an event, understanding the differences between the top T-shirt printing techniques—digital printing, screen printing,…
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charles liu
In Custom Drinkware
21 June 2025

Porcelain vs Ceramic Mugs: Which One Lasts Longer?

Most people think ceramic and porcelain coffee mugs are the same. In fact, Swammi, our Creative Director, was sure ceramic was stronger. But a quick drop test tells a different story—and the results are worth noting, especially if you're ordering mugs for your organisation. What Happened in Our Mug Durability Test? We filmed a side-by-side test, dropping a standard ceramic…
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charles liu
In Gift Ideas
18 June 2025

Luxury Merchandise: Elevating Your Brand with Premium and Exclusive Products

Today, (Charles) and Swammi (Creative Director) chat about the world of luxury merchandise, exploring what makes certain promotional items stand out as premium, rare, and exclusive. What Makes Luxury Merchandise Different? Most people think about promotional merchandise and imagine everyday giveaways like pens, mugs, or t-shirts. But there's a whole other level of merchandise that's more than just a freebie.…
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charles liu
In Sustainable Products
16 June 2025

Eco-Friendly Promotional Products: What Can Bamboo Make?

At Cubic Promote, one of the most popular products we get requested for daily is our range of custom eco-friendly products, particularly our bamboo range. These items have been garnering significant attention, and for good reason. But what exactly makes bamboo eco-friendly? Let's dive into why this material is one of the most sustainable in the world. Why Is Bamboo…
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charles liu
In Event Planning
13 June 2025

How Concert Merchandise Drives Revenue for Businesses

Let's explore the world of concert merchandise—a topic close to Cubic Promote's heart. We've supplied custom-branded merchandise for local bands, including basic T-shirts and hoodies, but concert merchandise goes far beyond that. We have Charles, Kathryn, and Anil, our creative directors, who will give us expert insights. She's had extensive experience working with branded products for events. She understands the…
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charles liu
In Branded Apparel & Accessories
11 June 2025

Why Steph Curry’s Golden State Custom Printed Jersey Costs $180 in Australia

Today, we're talking about branded sportswear, sports licensing, and the costs associated with fan merchandise. Custom Merch likes football and basketball jerseys. If you've ever wondered why a team jersey can cost anywhere from $150 to $180, we've got the answers for you. We know the answers. Why? Well, we supply custom branded apparel for a few of the major…
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charles liu
In Industry Trends
1 June 2025

Key Promotional Product Stats Every Australian Business Should Know in 2025

Merch is not just about giveaways—they're long-term brand assets. We have worked with organisations that have used merchandise to sell and give away. Some Aussie organisations who simply use them to add a "cool factor" to their brand. Custom-branded merchandise works, but what do the statistics say? We supply over promotional items and uniforms to Australian organisations annually. With over…
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