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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

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26 September 2025

The Sweet Advantage: Why Lollipops Work as Promotional Giveaways

Few items are as simple, nostalgic, and effective as a lollipop. Whether handed out at a conference booth, included in an event bag, or left at reception, branded lollipops are a fun way to put your logo in someone's hand — literally. For B2B buyers planning bulk orders for events, conferences, and staff engagement programs, lollipops offer a clever combination…
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25 September 2025

Cooler Bags as Staff Recognition Gifts: The Pros, Cons & Why They Work

Cooler bags aren't just for picnics anymore — they've become one of the most popular staff gifts for companies looking to reward and retain talent. Practical, portable, and usable year-round, they tick many boxes for HR teams and event organisers seeking high-impact recognition gifts. Why Employee Recognition Matters ? A research report paper was compiled by leading Australian recruitment agent…
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23 September 2025

The Ultimate Guide to Buying Aluminium Bottles in Bulk

When businesses think about promotional drinkware, aluminium bottles often top the list—and for good reason, they're lightweight, stylish, and durable, making them a favourite among companies planning conferences, wellness initiatives, or eco-friendly campaigns. Suppose you're considering placing a wholesale order. In that case, this guide will walk you through everything you need to know — from the benefits and drawbacks…
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18 September 2025

Leather vs Non-Leather Compendiums: Which Is Best for Your Brand?

Choosing the right compendium can feel like a small detail, but it can completely change the impression you make in a meeting. In 2025, is leather still the best and most preferred option? Whether you're ordering for your leadership team, onboarding new staff, or preparing giveaways for a conference, the big decision usually comes down to this: leather or non-leather?…
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17 September 2025

Pros & Cons: Branded Corporate Umbrellas vs Compact Fold-Up Umbrellas

When it rains, it pours (and if you are in Melbourne or Sydney, you will know what I mean). That's when branded umbrellas become one of the most practical promotional products you can offer. For HR teams, marketing managers, and procurement departments, custom umbrellas are a proven way to get lasting exposure for your brand. They're highly visible, functional, and…
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16 September 2025

How to Look for Safety Features in a Custom Logo Powerbank

Power banks are one of the most popular promotional tech gifts in Australia. They easily charge phones, tables and certain models even charge laptops. They’re practical, obvious, and perfect for conferences, staff onboarding kits, and client gifts. But with your Logo on the product, safety is non-negotiable. A faulty powerbank can overheat, damage devices, or create negative brand associations. Here’s…
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