The 2025 Complete Guide to Custom Drawstring Bags for Australian Businesses

If you’ve been looking for an easy way to get your brand into the hands of customers, clients, or event attendees, drawstring bags are one of the most intelligent choices out there. They’re lightweight, affordable in bulk, and keep your logo visible long after your event is over. In this guide, we’ll walk you through everything you need to know — from choosing the right material to getting the best results from your custom print design. Prices listed on our website exclude GST, making it easy to budget for large-scale campaigns.

Why Drawstring Bags Are a Go-To Promo Item?

We have supplied branded drawstring bags to schools, organisations, sports teams and corporates. This style of bag has the highest number of repeat orders yearly. Custom drawstring bags tick all the right boxes for marketing campaigns. This includes:

1. Affordable: Ideal for large wholesale orders without exceeding your budget.
2. Practical: People reuse them at the gym, school, or shopping, extending your brand’s reach. (Many also use them as shoe bags.)
3. Compact: Easy to transport and store before your event.
4. Customisable: Add your logo or artwork using screen print or full-colour transfer.

When you hand someone a branded drawstring bag, you’re not just giving away a freebie — you’re putting a walking billboard out into the world.

Choosing the Right Drawstring Bag

Not all drawstring bags are created equal. There is a range of fabrics for you to choose from. The choices available include:

1. Cotton & Calico Bags – Great for eco-conscious brands, farmers’ markets, and education programs.
2. Polyester Bags – Durable, water-resistant, and perfect for sporting events or outdoor festivals.
3. RPET Recycled Bags – Show off your sustainability commitment with bags made from recycled bottles.
4. Large Gusseted Bags – Designed to hold multiple items like brochures, bottles, and merchandise.
5. Mesh or Waterproof Bags – Popular with swim clubs, beach events, and wet-weather giveaways.

Adding a mild sustainability message (for example, “Made from recycled materials” or “Reusable bag”) is a smart way to connect with today’s eco-conscious audience.

How to Design for Maximum Impact?

Your logo deserves to look amazing. Follow these simple tips to make sure your design stands out:

1. Keep it bold and simple — too many details can get lost on fabric.
2. Choose high-contrast colours (e.g., white print on a navy bag) to make your logo pop.
3. Consider printing on both sides for twice the visibility.
4. Ensure the artwork is positioned low enough to be visible when the bag is worn on someone’s back.

A clear, eye-catching design is what transforms a simple bag into a memorable promotional product.

Pros and Cons of Drawstring Bags

This quick comparison helps you set realistic expectations and choose the right bag for your campaign.

Bulk Ordering Tips

Bulk buying is where you’ll see the real cost savings. Here’s how to get it right:

• Order Early: Production lead times are usually 1–2 weeks, but it’s best to plan.
• Leverage Bulk Discounts: The more you buy, the cheaper your cost per bag becomes.
• Approve Your Proof: Always check the digital artwork proof before production to avoid surprises.
• Plan Your Freight: Factor in delivery times to Sydney, Melbourne, Brisbane, or regional areas.

These steps ensure a smooth process and a stress-free event day.

How Businesses Are Using Drawstring Bags?

Here’s where you can highlight your Strike Bowling example: “Strike Bowling recently ordered 500 custom drawstring bags to be used when children have birthday parties at their location. Each bag was screen-printed with its logo and packed with goodies, including a mini toy, vouchers, and drink bottles. Guests loved the bags, and Strike reported a noticeable buzz on social media with photos of attendees wearing their branded bags.”

This type of real-world example builds trust and shows potential buyers how effective drawstring bags can be.

What I think of these Bags

Drawstring bags remain one of the most effective promotional products for businesses that want high visibility at a low cost. They work for conferences, school programs, sporting events, and community giveaways. These bags are low in price and incredibly easy to take to events. Buying these bags for your organisation has never been easier. Get in touch with us to learn about custom branding options, request a quote, or book a meeting with our team today.

About the Author

About the Author

Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.