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charles liu
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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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charles liu
In Custom Drinkware
15 October 2025

The Ultimate Guide to Promotional Mugs

Last Updated: 10 April 2026  Key Points: Promotional mugs are useful, long-lasting items that keep your brand seen every day at work, home, or events. Different mugs suit different uses, such as travel mugs for events, ceramic mugs for offices, and premium mugs for gifts. Choose the right mug based on your audience, budget, and purpose to get better use…
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charles liu
In Suggestions for Promotional Items
13 October 2025

From Giveaway to Social Buzz: How Promotional Products Can Drive User-Generated Content

Last Updated: 9 April 2026  Key Points: Promotional products can drive user-generated content by turning giveaways into shareable moments on social media. Items like tote bags, bottles, and tech accessories work best because they are practical, visible, and easy to post online. Set clear posting steps, use hashtags, and reward participation to increase reach, engagement, and brand exposure. A branded…
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charles liu
In Stationery & Pens

Our 4 Most Ordered Notebooks vs. 7 Brutal Tests – Let’s See Who Wins!

Last Updated:15 April 2026  Key Points: Recycled, Promotional, Moleskine, and Stone Paper were compared to show how each suits different business needs. Each notebook was tested across seven areas, including bending, tearing, scratching, water resistance, and ink performance. Stone Paper led in durability, Moleskine in flexibility, Promotional in bulk value, while Recycled for the best overall value. Not all notebooks…

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charles liu
In Marketing Tips
9 October 2025

What Are Print Setup Fees (and Why Do You Pay Them)?

Hands pressing a red hat under a heat press machine—no print setup fees; blue shirt in background.
Last Updated: 10 April 2026 Key Points Print setup fees are a one-time cost to prepare your logo for printing, including formatting, colour matching, and test runs. The fee stays the same no matter the order size, but the cost per item gets lower with larger quantities. Setup ensures your logo prints clearly and consistently, so your branding looks professional…
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charles liu
In Toys & Games
7 October 2025

Hackysacks: The Engaging Merch That Keeps Your Brand in Motion

Last Updated: 15 April 2026  Key Points: Hackysacks are a fun, interactive giveaway that gets people moving and helps your brand stay memorable. Compared to stress balls, they offer more play and engagement but suit less formal, activity-based settings. Use them as giveaways during trade shows or outdoor events to boost interaction and create stronger brand recall. If you think…
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charles liu
In Toys & Games
3 October 2025

Bubble Blowers vs. Other Promotional Toys

Last Updated: 15 April 2026  Key Points: Bubble blowers are a fun, interactive giveaway that boosts engagement and makes your brand easy to remember at events. Kids and adults like them because they’re more fun, eye-catching, and easy to share than other toys, like stress balls or puzzles. We suggest you give them out at family-friendly community events to increase…
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charles liu
In Tradeshow Essentials
1 October 2025

Metal vs. Plastic Keyrings: Which One is Right for Your Brand?

Last Updated: 9 April 2026  Key Points: Keyrings are a practical giveaway that keeps your brand visible through daily use on keys, bags, and personal items. Metal keyrings offer durability and a premium feel, while plastic keyrings provide affordable, customisable options. Choose keyrings based on budget, audience, and brand image to align the right keyring with your campaign goals. Can…
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