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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

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4 March 2025

TGA Certification On Our Products

Your brand's reputation is too important to risk on unsafe or non-compliant promotional health products. Whether custom branded sunscreen, plasters, or first-aid kits, every item must meet strict Australian health regulations to ensure they are safe and high-quality before reaching your recipients. We at Cubic Promote understand that every product with your logo reflects what your brand values. That is…
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28 February 2025

APPA: What Is It and Why You Should Care

Credibility, quality, and ethical sourcing matter when looking for the right promotional product supplier. As a brand investing in custom merchandise, ensuring the products you distribute align with these values is essential. That's where the Australian Promotional Products Association (APPA) comes in. APPA is the leading industry body for promotional products in Australia and New Zealand. This organisation upholds strict…
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21 February 2025

3 Promotional Items That Make Outdoor Experiences Better

Imagine spending Sunday at Centennial Park, stretched out on a soft outdoor blanket with your friends and a spread of delicious snacks you brought from home. As the sun shines and the cyclists cruise, you pick out your creamy Camembert from the board and look at the kids playing while wearing sunglasses. Sounds like the perfect Aussie Sunday. Promotional items…
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13 January 2025

Promo Merch Supply for 2025 Back to School

A bamboo cutlery set, including a knife, fork, and spoon, is neatly arranged on a wooden tray, secured with a dark band. The words OCEANAWAY and a leaf logo are engraved on the tray—a perfect back-to-school promotional merch that combines style with sustainability.
As the school bells prepare to ring in 2025, it’s time to gear up with the latest and most practical back to school promotional merch. At Cubic Promote, we’re excited to help schools, clubs, and businesses stock up on high-quality, customisable supplies that make heading back to the classroom more enjoyable for everyone. Here’s your guide to the must-have merch…
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30 October 2024

Memorable Marketing: Promotional Tea, Coffee and Reusable Cups

Custom promotional tea and coffee packs with logo decoration have become increasingly popular ways to reach out to customers and staff in Australian businesses since the pandemic first hit. They are a great way to send a personal message on practical and cost-effective products that Aussies are genuinely likely to use at home or in the office. Fantastic Promotional Gift…
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30 October 2024

Promotional Beanies, Gloves and Scarves for Winter

Is your company looking to enhance staff comfort over the winter months? Cubic Promote has the solution to dealing with winter chills, and it is our range of promotional beanies, scarves and gloves! When buying custom branded uniforms, most Aussies will automatically think of large outerwear items like jumpers and hoodies to help supplement everyday outfits during the cooler months.…
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