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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 19 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with him on Linkedin: https://www.linkedin.com/in/charles-liu-042b9124/

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charles liu
In Company News
18 December 2025

Partnering with Aboriginal Artists for Custom Merchandise

Colorful shirt, tie, bottle, and pouch featuring custom merchandise by Aboriginal artists.
Creating meaningful branded merchandise is about more than just logos and colours — it's about stories, values, and connection. At Cubic Promote, we're proud to offer a service that allows businesses and government organisations to collaborate with Aboriginal artists to design original artwork for promotional products, apparel, and corporate gifts. This initiative provides a powerful way for clients to honour…
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charles liu
In Branding Techniques
17 December 2025

Why Repetition Still Wins: How Brands Earn Trust Through Daily Visibility?

Two red water bottles with Coles branding beside other bottles on a wooden shelf.
Modern marketing no longer rewards the loudest brand. It rewards the brand that shows up consistently, in the right places, without forcing attention. Twenty years ago, marketers talked about seven touchpoints to conversion. Today, depending on the category, that number can stretch well beyond twenty. Not because people are slower to decide — but because they're exposed to more brands, more channels, and more noise…
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charles liu
In Branded Apparel & Accessories
15 December 2025

Which Clothing Brands Are Actually Best for Promotional Apparel? (Honest Comparison)

Five folded shirts in various colors, showcasing inner labels from top clothing brands.
If you've ever tried choosing branded clothing for your business, you've probably hit the same wall everyone does. They all look fine online They all claim to be "premium." They're all priced differently. And yet once they arrive, some get worn weekly, others live in the back of a drawer, and a few don't survive their third wash. After supplying…
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charles liu
In Top Products
12 December 2025

What Brisbane Businesses Ordered Most in 2025? (Based on Real Internal Data)

Assorted promotional products Brisbane: shirts, umbrella, mug, stubby holder, golf ball, coaster.
If there’s one thing we’ve learned about Brisbane businesses, it’s this: they know exactly what they want, and they want it on time, on budget, and ready for the next event, activation, or sunshine-soaked community day. Whether it’s South Bank corporate picnics, Riverfire sponsor activations, Queensland Government programs, Brisbane Convention Centre expos, or councils hosting weekend markets, promo orders move…
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charles liu
In Industry Trends
11 December 2025

Starter Kit Essentials for New Organisations (What to Order First & Why?)

Assorted branded starter kit merchandise including clothing, mug, notepad, pen, candy, and more.
Starting a new organisation is exciting — but it can also feel overwhelming. You're building processes, defining culture, talking to stakeholders, launching campaigns, planning events, and expecting people to represent your brand from Day One. This is where a starter kit becomes one of your smartest early investments. It's not just merch — it's your first external impression and internal…
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charles liu
In Company News
9 December 2025

A Day in the Life at a Promotional Products Supplier: Inside Cubic Promote

Person at a dual-monitor desk with plush toys and a promotional products supplier catalog nearby.
Most people think working at a promotional products supplier means playing with stress balls, testing pens, and occasionally arguing about Pantone colours. And yes — some of that is true. But behind every branded notebook, umbrella, or cable kit is an entire day of coordination, artwork magic, supplier conversations and quality checks that customers never see. So here’s what actually…
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charles liu
In Suggestions for Promotional Items
8 December 2025

Top 7 Low-Cost Promotional Items That Still Feel Premium

Assorted promotional items with customizable logos, like umbrellas and pens.
There's a sweet spot in the world of promotional merchandise: products that don't cost much, but look and feel far more valuable than the price tag suggests. These items spark better reactions, earn longer retention, and create the kind of repeat brand exposure every marketer wants. Using Cubic Promote's national survey insights and thousands of order trends across Australian businesses,…
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charles liu
In Suggestions for Promotional Items
5 December 2025

What Promotional Items Will Rule 2026? (A Forecast Based on Cubic Promote Data)

Assorted branded promotional items inspired by current product trends, including a tote bag and more.
If you've ever watched someone go absolutely feral for a free pen, you already know that promotional items have a strange and charming place in Australian culture. They're tiny marketing machines. Pocket-sized brand billboards. Little ambassadors wearing your logo across offices, uni halls, trade shows, and kitchen junk drawers everywhere. And 2026? It's shaping up to be a big year…
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charles liu
In Custom Branded Bags
4 December 2025

Your Staff Wants Picnic Bags – They Just Don’t Know It Yet

Black Cubic Promate bag and organizer with tools—ideal as chic picnic bags for any outing.
There are corporate gifts that feel “corporate gift-y” and then there are picnic bags. Picnic bags don’t tap you on the shoulder politely. They stroll right in, plonk themselves on the table, and say: “Hey! Let’s go somewhere fun.” And honestly? That’s the energy most workplaces need. Here’s the secret: Your staff love these. Your clients love these. Even your…
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