Skip to main content
search
0
CartClose Cart
charles liu
All Posts By

charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

charles liu
In Outdoors & Leisure
9 September 2025

Blunt Sports vs. Hurricane Air-Vented Golf Umbrella: A Premium Showdown

Last Updated: 30 April 2026 Key Points Cubic Promote offers both Blunt Sports and Hurricane Air-Vented golf umbrellas for businesses looking for umbrellas that can handle severe weather conditions. Our account managers suggest Blunt Sports umbrellas when clients want large logos that stand out clearly on the canopy. We recommend Hurricane Air-Vented umbrellas for lighter everyday use and better handling…
Read More
charles liu
In Outdoors & Leisure
5 September 2025

Cheap vs Premium Golf Umbrellas: Which Is Right for Your Business in 2025?

Last Updated: 29 April 2026 Key Points Businesses in 2025 choose between cheap and premium golf umbrellas based on budget, use case, and how long they want the item to last. Cheap options suit bulk giveaways, while premium umbrellas offer stronger frames, better materials, and more custom features like handle and inner canopy branding. Our account managers suggest matching the…
Read More
charles liu
In Sustainable Products
4 September 2025

Merch Showdown: Bamboo vs. Recycled Plastic—Which Promo Item is Greener?

Last Updated: 28 April 2026 Key Points Bamboo is renewable and can break down naturally under the right conditions, which makes it a strong option for long-term environmental impact. Recycled plastic gives existing waste a second life and works well for large-scale campaigns where cost and colour matching matter. The better choice depends on your campaign goal, since both materials…
Read More
charles liu
In Stationery & Pens
2 September 2025

Guide to Branding on Promotional Notebooks: Choosing the Right Technique for Your Business

Last Updated: 12 May 2026 Key Points Choosing the branding method depends on your goal: embossing for premium appeal, full-colour print for detailed logos, and screen printing for cost efficiency. Each of these techniques has different strengths, so it's important to consult your account managers to know the best option. To help clients choose, we always consider the budget and…
Read More
charles liu
In Marketing Tips
29 August 2025

Soft vs Hard Promotional Frisbees: Which Should You Choose?

Last Updated: 21 May 2026 Key Points Businesses can choose soft or hard frisbees based on use, budget, and audience. Soft frisbees' key benefit is cost-effectiveness and ease of distribution, making them ideal for mass campaigns. Hard frisbees' key benefit is their durability and premium feel, enhancing long-term brand value. I recommend soft frisbees for large giveaways and hard ones…
Read More
charles liu
In Client Case Studies, Event Planning, Expo Guides
28 August 2025

How eBay Stood Out at Collectfest Sydney 2025 with Custom-Branded Merchandise

Last Updated: 19 May 2026 Key Points At Collectfest Sydney 2025, eBay drew crowds and boosted booth engagement with custom merchandise and a stamp game. Branded prizes such as stickers, caps, tote bags, and t-shirts were given to visitors who participated in expo activities and completed the stamp game. I suggest pairing practical giveaways with interactive games, as this not…
Read More
charles liu
In Branded Apparel & Accessories, Conference Gear, Outdoors & Leisure
22 August 2025

Cap Closures Explained: Choosing the Right Fit for Your Branded Caps

Last Updated: 18 May 2026 Key Points Cap closures affect comfort, fit, and style, making them an important choice when ordering branded caps for events, staff, or giveaways. Select snapbacks, Velcro, buckle straps, fitted, or flexfit styles to fit your budget, audience, and goals. Our account managers suggest selecting closures based on the preferences of your audience, as this increases…
Read More
charles liu
In Conference Gear, Industry Body, Industry Trends
15 August 2025

Australian Gaming Expo 2025 – Days 2 & 3: Our Busiest Booth Yet

Last Updated: 14 May 2026 Key Points: Cubic Promote saw strong engagement at the 2025 Australian Gaming Expo, with hundreds of qualified leads on Days 2 and 3. The team supplied event lanyards and uniforms and distributed tote bags, bottles, pens, mint tins, notebooks, and catalogues at the booth. Our team believes that practical giveaways directly contributed to increased booth…
Read More
Close Menu