APPA: What Is It and Why You Should Care

Credibility, quality, and ethical sourcing matter when looking for the right promotional product supplier. As a brand investing in custom merchandise, ensuring the products you distribute align with these values is essential. That’s where the Australian Promotional Products Association (APPA) comes in.

APPA is the leading industry body for promotional products in Australia and New Zealand. This organisation upholds strict quality and compliance policies that every member must adhere to. You don’t just gain a provider when you partner with an APPA-accredited supplier like Cubic Promote. You gain a trusted branding partner committed to delivering excellence.

What is APPA?

The Australasian Promotional Products Association (APPA) is a registered not-for-profit entity representing distributors, suppliers, and decorators across Australia and New Zealand in the promotional products sector. APPA exists to raise the standards, protect buyers, and ensure that they work with reputable suppliers who adhere to ethical sourcing, product safety, and professional service standards.

For over 35 years, the APPA has played a crucial role in shaping the best business practices and the highest community standards. This association has consistently advocated for quality and creativity in the dynamic promotional products industry. As a highly regarded authority in the industry, APPA continues to serve and ensure every business gets the best value out of their investment.

Why Should You Care About APPA?

Partnering with an APPA-accredited promotional product supplier ensures you are in the right hands. Suppliers like us commit us:

1. Quality Assurance & Industry Standards: Partnering with an APPA-accredited supplier means you’ll be less likely to encounter cheap and low-quality products. That is because every member must meet strict standards in product quality, printing techniques, and ethical practices.
2. Ethical Sourcing & Sustainability: This means fewer worries about exploitative labour and harmful environmental practices because APPA ensures all members follow fair trade practices, a transparent supply chain, and responsible sourcing.
3. Consumer Protection & Accountability: Delayed deliveries and poor-quality branding will never be an issue because each member follows the APPA Code of Conduct.
4. Innovation & Access to the Best in the Industry: APPA suppliers are often the first to offer advanced branding methods because APPA hosts trade shows, training events, and networking opportunities to ensure development for each member.  

What APPA Means For Cubic Promote 

At Cubic Promote, we prioritise providing quality promotional products while conducting ethical business practices. Our membership with the APPA for 18 years is a testament to our commitment to the APPA Code of Conduct and the APPA Constitution.

• Trusted Industry Recognition: We meet APPA’s rigorous criteria for professionalism, product quality, and ethical supply chains.
• High-Quality Promotional Products: Every promo item we supply is sourced, decorated, and inspected according to APPA-endorsed industry standards.
• Sustainable & Ethical Practices: Our team ensures that the manufacturers we work with adhere to strict labour practices and environmental regulations.
• Consumer Protection: As an APPA member, we ensure fair business practices, transparency, and reliable customer service.

What This Means for Your Next Promotional Campaign

Imagine kicking off a marketing campaign with custom branded merch. Would you gamble on a cheap, uncertified supplier? Or would you back an APPA-accredited partner who commits to delivering the best promo products for you?

As an APPA-certified supplier, we make sure that:

• Your branding is precise and high quality across all promotional items.
• Your products are ethically sourced and responsibly manufactured.
• Your brand receives the latest innovations in promotional merchandise.
• You have consumer protection in place, ensuring a smooth and reliable experience.

When you collaborate with Cubic Promote, you’re not just getting promotional products. You’re gaining a trusted branding partner backed by Australia’s leading industry association.

How to Find an APPA-Certified Supplier

If you’re in the market for promotional products, always check if your supplier is an APPA member. You can:

• Visit the APPA website and browse their directory of accredited suppliers.
• Look for the APPA logo on a supplier’s website or marketing materials.
• Ask your supplier directly if they are a registered APPA member.

Trust in APPA-Certified Quality

Cubic Promote started with a simple goal to help businesses distribute branded products they could be proud of. It all started with a cheap promo item that broke on poor use, proving how poor quality often disappoints businesses. We knew there had to be a better way. That’s why we built this business on trust, quality, and care for every brand we work with. As your APPA-accredited suppliers, we ensure we stay true to that promise. We commit to delivering promotional products that meet every rigid standard and policy in the promotional product industry.