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charles liu
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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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charles liu
In Expo Guides, Industry Body
13 August 2025

Australian Gaming Expo 2025 – Day 1 Wrap-Up

Last Updated: 14 May 2026 Key Points: Cubic Promote kicked off Day 1 of the Australian Gaming Expo 2025 by showcasing branded merchandise and uniforms for gaming and hospitality businesses. The team handed out event lanyards and staff uniforms, attracting visitors with tote bags, bottles, and talks on sustainable merchandise. I recommend practical event items like these because they keep…
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charles liu
In Tradeshow Essentials
8 August 2025

Top 4 Products We No Longer Recommend (And What to Use Instead)

Last Updated: 07 May 2026 Key Points: Cubic Promote no longer recommends throat lozenges, clocks, ice scrapers, or low-ink novelty pens. Clock orders fell 90% in three years. Lozenges made up less than 0.1% of orders. We suggest choosing practical items like mint tins, wireless chargers, and metal pens for better long-term use and visibility. We've been supplying promotional merchandise…
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charles liu
In Branded Apparel & Accessories, Marketing Tips
7 August 2025

The Art of Building Meaningful Client Relationships: Insights from Mary Aguirre

Last Updated: 07 May 2026 Key Points: Mary Aguirre, Creative Director at Cubic Promote, emphasises that genuine listening and understanding each client’s goals are essential for building strong relationships. The podcast shared real charity projects, such as road-safety campaigns and women’s shelters, to show that branded merchandise supports important causes. We make sure to have honest conversations so our clients…
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charles liu
In Toys & Games
4 August 2025

Why These Custom Plush Wombats Are Winning Hearts (and Clients)

Last Updated: 12 May 2026 Key Points: Cubic Promote designed and delivered custom plush wombats for a corporate client, emphasising attention to detail, lasting quality, and strong brand alignment. The toys used Pantone-matched material, low-shedding fabric, passed safety tests, and were made in Sedex-audited factories. Our team finds that the custom plush toys deliver lasting brand recall because people keep…
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charles liu
In Tradeshow Essentials
1 August 2025

Finalist in the 2025 Sydney and Western Sydney Business Awards – What This Means for Our Clients

Last Updated: 07 May 2026 Key Points: Cubic Promote has been honoured as a finalist in both the 2025 Sydney Business Awards and the Western Sydney Awards for Business Excellence. The awards recognise the company’s performance in customer service, branded merchandise quality, innovation, and reliable support for Australian businesses. I believe recognition like this gives clients extra confidence, especially when…
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charles liu
In Outdoors & Leisure
31 July 2025

Unlocking Corporate Golf Merchandise: Insights from David Marion

Last Updated: 07 May 2026 Key Points: The Corporate Golfer Sales Manager, David Marion, shared insights on choosing the right branded golf products for corporate events and client engagement. David recommended golf balls like the Callaway Super Soft for players of all skill levels and highlighted the growing demand for Under Armour golf apparel. Our account managers suggest combining useful…
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charles liu
In Conference Gear
26 July 2025

Online Retailer Conference Sydney 2025: Show Report and Insights

Last Updated: 07 May 2026 Key Points: The Online Retailer Conference Sydney 2025 showed how branded merchandise and interactive booth experiences helped exhibitors attract stronger crowd engagement. Clients using tote bags, bottles, socks, and games reported up to 20% more booth traffic, while reusable drink bottles supported the event’s sustainability focus. I recommend pairing useful merchandise with interactive activities, as…
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charles liu
In Branded Apparel & Accessories
24 July 2025

What’s It Like Running a Merchandise and Apparel Business in Sydney

Last Updated: 07 May 2026 Key Points: Cubic Promote described the fast turnarounds, large orders, and constant problem-solving needed to run a merchandise and apparel business in Sydney. The team handles urgent orders, overnight production, 10,000-piece campaigns, and same-day deliveries using creative logistics. We think strong teamwork keeps operations running smoothly, especially when clients need bulk-branded products quickly. Running a…
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charles liu
In Marketing Tips
18 July 2025

Marketing Merchandise for Gen Z: Insights from a 14-Year-Old Aussie

Last Updated: 8 May 2026 Key Points Gen Z responds strongly to brands with bold logos, authentic branding, and products that feel relevant to their everyday lives. Promotional products work best when they improve the experience itself, like concert light sticks that interact with live events or useful branded gadgets that teens actually keep. Sustainability, quality, and genuine brand identity…
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charles liu
In Client Case Studies
11 July 2025

Crafting Brand Loyalty: Promotional Ideas from Nissin Ramen Museum’s Merch

Last Updated: 8 May 2026 Key Points The Nissin Ramen Museum shows how strong merchandise design and packaging can turn simple products into memorable brand experiences. Co-branded merchandise, mascots, and themed designs help products feel more collectable, shareable, and engaging for customers. Quality products like tote bags, notebooks, and apparel can strengthen brand trust because people continue using them long…
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