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charles liu
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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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charles liu
In Industry Trends
29 May 2025

Behind the Scenes: A Tour of Our Pad Printing Facility

Last Updated: 7 May 2026 Key Points Pad printing uses a silicone pad to transfer logos onto curved or uneven products like pens, stress balls, and tech accessories. Cubic Promote uses in-house pad printing to produce fast, accurate, and durable branding with strong colour detail. Pad printing remains popular because it combines low cost, quick production, and reliable print quality…
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charles liu
In Custom Drinkware
19 May 2025

Australian Made Custom Bottles: See Where They’re Made

Last Updated: 7 May 2026 Key Points Australian-made custom bottles help businesses get faster production times, better quality control, and support local manufacturing. The bottles are made locally using food-grade machinery, recycled plastic processing, and custom branding methods like rotary screen printing. Businesses can even visit the production facility to see how the bottles are moulded, printed, packed, and prepared…
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charles liu
In Marketing Tips
18 May 2025

Custom Made Merchandise: Lessons from Hoyts’ MI Popcorn Box

Last Updated: 7 May 2026 Key Points Hoyts’ Mission Impossible popcorn dispenser showed how custom merchandise can turn a simple product into a memorable brand experience. Creative merchandise ideas like interactive packaging, custom shapes, lighting features, and collectable designs help brands stand out. Cubic Promote helps Australian businesses source custom-made products for events, launches, giveaways, and marketing campaigns from concept…
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charles liu
In Outdoors & Leisure
15 May 2025

Why Schools and Clubs Are Turning to Custom Branded Basketballs

Last Updated: 7 May 2026 Key Points Schools and sports clubs across Australia are adding custom logos and team colours to basketballs to create a stronger sense of pride and community. Personalised basketballs are often used for school carnivals, training sessions, MVP awards, fundraising raffles, and sponsored sporting events. Cubic Promote helps schools and local teams customise basketballs with their…
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charles liu
In Suggestions for Promotional Items
13 May 2025

The Promo Playbook: Our Weekly Branding Podcast

Last Updated: 7 May 2026 Key Points The Promo Playbook is Cubic Promote’s weekly podcast covering merch ideas, branding strategies, and merchandise trends for Australian businesses. Each episode shares practical tips on branded giveaways, marketing psychology, product selection, and real-world examples from campaigns and events. Our podcast is available across major streaming platforms, making it easy for marketers, event organisers,…
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charles liu
In Sustainable Products
7 May 2025

Shop Smarter: Filter by Colour or Eco-Friendly Products

Last Updated: 7 May 2026 Key Points Cubic Promote’s new colour filter helps businesses quickly find promotional products that match their brand colours, event themes, or campaign designs. Our eco-friendly filter makes it easier to browse products made from sustainable materials like bamboo, recycled plastic, and organic cotton. These new website features help customers save time, shop smarter, and source…
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charles liu
In Suggestions for Promotional Items
5 May 2025

Top Promotional Items at the Moment

Last Updated: 7 May 2026 Key Points Branded merchandise help businesses build brand awareness, and create stronger customer connections. Our best-selling merch includes tech gadgets, reusable drinkware, eco-friendly products, office items, and branded apparel. Cubic Promote offers custom branding across a wide range of products, including USB drives, thermal mugs, water bottles, notebooks, apparel, and confectionery. Using promotional items is…
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charles liu
In Outdoors & Leisure
4 May 2025

How We Quality-Check Your Custom Branded Umbrellas

Last Updated: 7 May 2026 Key Points Every umbrella order we handle goes through a hands-on quality inspection before it leaves our warehouse. Our team carefully checks logo size, print position, colour matching, and overall print consistency across the batch. We also inspect the umbrella frame, stitching, handles, opening mechanism, and packaging to help make sure products arrive looking professional…
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charles liu
In Client Case Studies, Industry Body
2 May 2025

Trusted by Australia’s Biggest Brands – And Ready to Support Yours

Last Updated: 7 May 2026 Key Points Cubic Promote is trusted by over 4,000 Australian organisations each year, including government departments, charities, schools, and major national brands. Our team is known for fast response times, reliable delivery, ISO 9001:2015 certified processes, and consistent repeat business from long-term clients. We also support Australian fundraising events, and has donated thousands to local…
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charles liu
In Stationery & Pens
1 May 2025

5 Mistakes Businesses Make When Ordering Custom Notebooks

Last Updated: 6 May 2026 Key Points Our account managers usually recommend choosing notebooks based on how recipients will actually use them, not just appearance or price. Businesses often run into branding issues when logos do not suit certain notebook materials, colours, or decoration methods. Ordering custom notebooks early gives more flexibility with stock availability, branding options, and delivery timelines.…
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