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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 19 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with him on Linkedin: https://www.linkedin.com/in/charles-liu-042b9124/

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charles liu
In Suggestions for Promotional Items
16 October 2025

Ultimate Guide to Buying Custom Diaries in Bulk for Australian Organisations

Tangible promotional items like diaries continue to stand out as powerful tools for branding. Not only are they helpful in organising daily tasks, but when customised thoughtfully, they act as year-round ambassadors for your brand. Whether used internally by employees or gifted to clients, a custom diary provides lasting exposure for your business. This guide will help you navigate the…
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charles liu
In Custom Drinkware
15 October 2025

The Ultimate Guide to Promotional Mugs

The humble mug has been a staple in marketing for decades. Virtually every organisation in Australia has custom-branded mugs in their work pantry. For good reason! They're practical, visually appealing, and provide years of brand exposure with every cup of coffee, tea, or hot chocolate. From corporate offices to schools, trade shows to events, mugs are one of the most…
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charles liu
In Suggestions for Promotional Items
13 October 2025

From Giveaway to Social Buzz: How Promotional Products Can Drive User-Generated Content

A branded tote bag, a colourful water bottle, or a sleek USB stick lands in the hands of a customer. Moments later, a photo appears on Instagram or TikTok, showcasing your brand to hundreds — maybe thousands — of potential customers. That's user-generated content (UGC) in action, and it's more powerful than a standard ad. Promotional products aren't just freebies…
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charles liu
In Marketing Tips
9 October 2025

What Are Print Setup Fees (and Why Do You Pay Them)?

Hands pressing a red hat under a heat press machine—no print setup fees; blue shirt in background.
A print setup fee is the one-time cost that covers the labour, tools, and time it takes to prepare your design for printing. Before your order even reaches the production line, technicians make sure your logo is positioned, scaled, and colour-matched correctly. Here’s what’s included in the fee: Artwork formatting: Your logo is converted into a format suitable for printing…
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charles liu
In Toys & Games
7 October 2025

Hackysacks: The Engaging Merch That Keeps Your Brand in Motion

If you think promotional products have to be boring to be professional, think again. You would be surprised to find how many gadgets and toys litter the desks and drawers of CEOs in Australia. The humble hacky sack is one such toy. Small, portable, and surprisingly addictive. A hacky sack gets people moving, interacting, and remembering your brand. And here's…
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charles liu
In Toys & Games
3 October 2025

Bubble Blowers vs. Other Promotional Toys

Too many options! Especially when it comes to fun, novelty items for kids or adults who are kid-like. Stress balls, lollipops, and more: practical items like pens, keyrings, and lanyards come to mind. But sometimes, your brand needs a little more fun, unexpected magic — enter the humble bubble blower. Small, playful, and interactive, bubble blowers are more than just…
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charles liu
In Tradeshow Essentials
1 October 2025

Metal vs. Plastic Keyrings: Which One is Right for Your Brand?

Can you provide me with ideas for promotional merchandise? I get asked this all the time. In most instances, I would recommend keyrings. Especially knowing that keyrings are very popular as simple ornaments and attachments on bags, they become very desirable. Small, practical, and they have the potential for long-term brand visibility. However, when it comes to choosing between metal…
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