Skip to main content
search
0
CartClose Cart
charles liu
All Posts By

charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

charles liu
In Corporate Gifts
28 April 2025

Pickleball Craze 2025: What It Means for B2B Product Sourcing

Last Updated: 6 May 2026 Key Points Pickleball’s rapid growth is creating new opportunities for businesses looking to source fresh and trend-driven promotional products. Custom pickleball paddles, sets, and carry bags give brands high visibility at corporate events, wellness programs, and sporting activations. Cubic Promote has already seen strong demand for pickleball merchandise across sourcing shows and Australian promotional campaigns.…
Read More
charles liu
In Event Planning
27 April 2025

How to Energise Stadium Crowds with Custom-Branded Event Gear

Last Updated: 6 May 2026 Key Points Custom stadium merchandise helps turn crowds into part of the event experience through noise, colour, and shared energy. Products like foam hands, bang bang sticks, and hand clappers give sponsors and teams strong visual branding across packed venues. We supply branded event gear for Australian stadiums, concerts, charity matches, and large-scale sporting events.…
Read More
charles liu
In Wellness Gifts
26 April 2025

Custom Branded Hand Sanitiser Bottles: Why We Fill Locally

Large blue barrel with hoses and machinery for fill locally branded hand sanitiser production.
Last Updated: 6 May 2026 Key Points Cubic Promote fills custom hand sanitiser bottles locally in Sydney, giving clients quicker production times and more control over branding quality. Australian regulations around alcohol-based products make local filling a smarter and more compliant option than importing pre-filled bottles. Hand sanitisers are one of our best-sellers because they are practical and people carry…
Read More
charles liu
In Client Case Studies
25 April 2025

Custom Merch Inspiration from Top Brands

Yellow and black volleyball with top brands merch beanie and scarf on a shelf, sign in background.
Last Updated: 6 May 2026 Key Points Well-designed merchandise helps brands create stronger customer connection through practical and memorable products. We recommend you choose items like towels, sports gear, headwear, and quirky collectables to increase visibility. Cubic Promote believes successful merch combines usefulness, quality, and strong visual branding to create better marketing impact. In the age of digital everything, there's…
Read More
charles liu
In Branding Techniques
23 April 2025

How We Embroider Logos in Australia: Behind the Scenes

Last Updated: 6 May 2026 Key Points Cubic Promote handles embroidery locally in Australia for better quality control and faster turnaround times. The embroidery process includes logo digitising, thread matching, and quality checks for a clean finish. This type of branding method is perfect for polo shirts, and caps as it is more durable. When a business orders embroidered shirts,…
Read More
charles liu
In Branded Apparel & Accessories
22 April 2025

Cubic Promote: Branded Apparel Printing Experts

Last Updated: 6 May 2026 Key Points Branded apparel makes your team look consistent and professional at events and even at the office. Cubic Promote supplies apparel from brands like AS Colour, Gildan, and Winning Spirit. eliable apparel printing matters because print quality, durability, and turnaround times directly affect how long branded clothing continues representing the business. Planning an event…
Read More
charles liu
In Suggestions for Promotional Items
21 April 2025

Glow in the Dark: Boost Your Brand with Night-time Promo Items

Last Updated: 6 May 2026 Key Points Glow-in-the-dark merchandise helps brands stand out at night-time events by increasing visibility and audience engagement. Items like glowsticks, torches, book lights, and keychain flashlights combine entertainment value with everyday usability. Merchandise creates memorable brand experiences at festivals, concerts, charity runs, and outdoor activations. There are so many events and festivals each year that…
Read More
charles liu
In Industry Body
20 April 2025

A Sneak Peek at the APPA 2025 Show: Our Favourite Finds

Last Updated: 6 May 2026 Key Points The APPA 2025 Show highlighted growing demand for smarter, more sustainable, and highly customised promotional products across the industry. Product trends included eco-friendly apparel, premium drinkware, creative food packaging, and improved decoration technologies like advanced sublimation printing. As a long-time APPA member, Cubic Promote uses these industry insights to offer clients newer merchandise…
Read More
charles liu
In Office & Tech
19 April 2025

Branded Office Supplies

Last Updated: 6 May 2026 Key Points Branded office supplies provide long-term daily brand exposure through items people regularly use at work, meetings, and remote setups. Practical products like pens, notebooks, mugs, and tech accessories offer cost-effective marketing with ongoing visibility beyond digital campaigns. Office merchandise also helps businesses strengthen professionalism, workplace culture, and client recall through consistent branded touchpoints.…
Read More
charles liu
In Suggestions for Promotional Items
18 April 2025

Fundraising Made Easy: Products That Boost Donations

Last Updated: 6 May 2026 Key Points Fundraising merchandise helps increase donations by giving supporters something practical and memorable tied to a meaningful cause. Products like tote bags, drinkware, apparel, and stationery also extend campaign visibility by turning supporters into everyday brand advocates. Effective fundraising merchandise builds stronger community connection by creating a shared identity around the campaign or organisation.…
Read More
Close Menu