Pickleball Craze 2025: What It Means for B2B Product Sourcing

Pickleball isn’t just a novelty in 2024. It’s continuously growing in 2025. Businesses looking to stay ahead of the curve are already exploring custom-branded pickleball sets as part of their company merch lineup for marketing. Now’s the time to bring this sport into your product sourcing strategy before competitors catch on.

More Than Just a Game

Originally a backyard pastime, pickleball has exploded in popularity. In Sydney, there are now dedicated pickleball facilities and courts. It blends the best of tennis, badminton, and table tennis into a fast-paced, highly social sport. Suitable for all different fitness levels. The number of players is growing by the millions. For businesses, this isn’t just a fad. It’s a chance to align your brand with an energetic, feel-good movement that appeals to a broad audience, from Gen Z to retirees.

What We’re Seeing on the Ground: Sourcing Show Insights

Right now, product sourcing shows across Asia are overflowing with pickleball-related merchandise. Our team members in Hong Kong see custom paddles in vibrant colours, pickleball sets packaged for gifting, and premium paddles. There are even apparel ranges designed specifically for pickleball events. The buzz around is also pushing eco-friendly options — bamboo paddles, recycled carry cases, and biodegradable ball sets. (Tip: Don’t forget Cubic Promote will Carbon Offset all products sold within our range, as we are Carbon neutral)

Why Pickleball Products Make Strategic Sense for Aussie Businesses

In the B2B world, being first to market matters. Branded pickleball products are:

• Fresh and Uncluttered: Few businesses have jumped on board yet, meaning your brand can lead the way.
• Highly Visible: A custom paddle or branded net setup at a tournament or corporate wellness day is impossible to miss.
• Perfect for Events: kits are ideal for staff giveaways, and client gifts.

Pickleball is an exciting, somewhat untapped niche if you’re sourcing promotional items or looking to expand your product line.

Top Pickleball Products to Source Right Now

• Custom Pickleball Paddles: Single or full-colour logo branding on the paddle surface.
• Branded Pickleball Sets: Complete sets with paddles, balls, and a net — perfect for gifts or contests.
• Carry Bags and Backpacks: Custom-printed gear bags.

These products offer strong branding potential, ensuring your logo or message is seen with every swing and rally.

How Your Business Can Jump On This Trend

It’s not just about ordering a batch of paddles and hoping for the best. Innovative businesses are already:

• Bundling pickleball items into starter kits for events or staff programs.
• Sponsoring tournaments and gifting branded merchandise.

Buy Now – Source Through Cubic Promote

Trends like pickleball move fast. Businesses that wait might fight for attention in an oversaturated space in a year. This sport is here to stay, and so is the opportunity for innovative B2B sourcing for your company.

Do you need help sourcing custom pickleball products for your next campaign? Contact us today to discuss your options, ordering is extremely easy. We have stocked up so turnaround time for custom-branded pickleball sets will only have a 1week turnaround time in Australia.

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