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How to Energise Stadium Crowds with Custom-Branded Event Gear

By 27 April 2025Event Planning

There’s something electric about a packed stadium — the crowd’s roar, the sea of colour, and the excitement that builds with every moment. But getting the crowd engaged isn’t just about the game or the show; it’s also about the atmosphere you create. That’s where custom-branded event gear comes in, helping businesses, sports teams, and sponsors make their mark while fuelling crowd energy.

For years, Cubic Promote has supplied some of Australia’s biggest stadiums with merchandise. Our merchandise can be seen from basketball to football stadiums. We provide a range of fun, noise-making, brand-boosting items perfect for Australian stadium events. Whether you’re organising a footy final, a charity match, or a sold-out concert, here’s how you can transform any crowd into your biggest supporter base.

Stadium crowds fill the arena, watching the game under a scoreboard with custom-branded event gear.

Hand Clappers: The Sound of Support

Few things are as satisfying or loud as the rhythmic snap of hand clappers across a stadium. These simple, lightweight noisemakers let fans show their excitement in a way that’s impossible to ignore.

Custom branded Hand Clappers are a brilliant choice for events of any size. Kids love these products, and they make a decent amount of noise. They have low prices and are easy to distribute at entry points, so they are ideal for branding with your team logos, sponsor names, or slogans. Plus, the constant clapping throughout the match or performance means your brand stays in the spotlight the entire time. Imagine thousands of people clapping in unison — now imagine your brand printed on every clapper.

Stadium Foam Hands: Giant Branding in Every Wave

Nothing says “we’re here to win” like a sea of foam hands waving. Our Stadium Foam Hands are a classic crowd favourite at Aussie stadiums. They are oversized, colourful, and totally customisable.

Foam hands have a huge visual impact. Bright colours and bold logos stand out in stadium photography, TV broadcasts, and social media shares. Whether cheering on a team, hyping up a concert crowd, or pushing a brand message, foam hands turn fans into walking (and waving) advertisements.

Even better? They’re lightweight, soft, and safe — perfect for family-friendly events where you want excitement without the risk of injury. Green foam football-shaped hand sign with logo—fun Event Gear, plus five other design options above.

Bang Bang Sticks: Twice the Noise, Double the Fun

Want to get a whole stadium rocking with noise?

Bang Bang Sticks are your go-to weapon.

Bang sticks are inflatable noisemakers that fans bang together to create a thunderous sound. They’re compact before inflating, making them easy to hand out or include in event packs. Once inflated, they’re impossible to ignore — especially when your branding is printed across them.

Perfect for finals series, concerts, corporate-sponsored matches, and university games, bang sticks get the crowd moving, chanting, and, most importantly, making a lot of noise. In a stadium, that energy is contagious — and every hit of the sticks keeps your brand at the centre of it.

Sixteen colorful Event Gear inflatable cheering sticks with various logos and designs.

Custom-Made Items

We have dozens more noise-making product ideas that we custom-make for specific events. Call us, and we can design, engineer, and produce a specific product just for your event.

Why Custom-Branded Gear Works at Stadium Events

When you invest in branded event gear for stadium crowds, you do more than hand out freebies. You’re building a shared experience around your brand, creating visual and audio impact that sticks long after the event ends. Every clapper, foam hand, and bang stick becomes a brand ambassador in the hands of an excited fan. And because stadium events are packed with social media opportunities, your branded gear often ends up in selfies, videos, and broadcast footage — massively amplifying your exposure.

Ready to Fire Up the Crowd?

One of our specialities is in supplying custom-branded stadium event products Australia-wide. We offer fast turnaround times, low minimum orders, and expert branding advice to ensure that your next event leaves a lasting impression.

Whether planning a major sports final, a high-energy concert, or a corporate-sponsored charity match, our hand clappers, foam hands, and bang bang sticks will help you turn every cheer into a branding moment. Contact Cubic Promote today to get started — and let’s make your next stadium event the loudest, brightest, and most memorable yet.

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