How We Embroider Logos in Australia: Behind the Scenes

When a business orders embroidered shirts, hats, or bags from us, it’s not just getting fabric and thread. It’s investing in visible, high-impact branding—stitched with precision right here in Australia. In this behind-the-scenes blog, we’ll show you how embroidery really works at Cubic Promote, why local production matters, and how we bring your logo to life, one stitch at a time. 

What Is Embroidery, Really?

Embroidery is sewing your design—a logo, slogan, or symbol—directly into the fabric using coloured threads. Unlike printing, it creates a textured, raised finish that won’t crack or peel over time. It’s highly durable and perfect for workwear, uniforms, caps, conference apparel, and other long-term branded items. What makes it shine for business? It lasts. And when done well, it speaks volumes about your professionalism. Check out what is embroidery guide for more detailed information. 

Step 1: Digitising Your Logo

Every embroidery job starts with digitising—converting your logo into a special stitch file. This tells our machines how to plot each thread: where to start, which direction to sew, and how dense the stitching should be. The image below is the computer system we use to begin the process.

🎯 Pro tip: Simpler logos with clean lines tend to embroider best, but our team can simplify more complex artwork while preserving your brand’s identity.

Step 2: Thread, Colour & Fabric Matching

Next, we match thread colours to your branding. Our embroidery threads come in a huge range of Pantone-aligned colours, and we carefully pair them to your logo for visual accuracy.

We also assess the type of fabric we’re stitching on. Lightweight Embroidered polos? Embroidered caps? Heavy jackets? Each one needs a different needle setup, backing material, and thread tension to get that clean, sharp result.

                  

Step 3: Machine Setup and Calibration

Once everything’s ready, our team loads your garments into our industrial embroidery machines. These machines are fast and accurate, but they’re only as good as the humans running them. Our staff double-checks positioning, thread tension, and needle type to make sure every logo lands exactly where it should.

🎯 Each machine can run multiple garments simultaneously, which is how we keep turnaround times fast—even for bulk orders.

         

Step 4: Quality Control and Finishing

After stitching is complete, each item undergoes a quality check. We trim loose threads, inspect alignment, and press the garment to make it presentation-ready.

If you’re ordering polos for a staff event, jackets for a trade show, or branded caps for a giveaway, this step will ensure your team looks sharp and professional.       

Why We Embroider In-House (and In Australia)

Outsourcing embroidery overseas might seem cheaper—but it often means slower lead times, less control, and hit-or-miss quality. That’s why we invest in embroidery in Australia.

✅ Faster turnaround

✅ Better quality control

✅ Responsive communication

✅ Supports Australian jobs

When you order from Cubic Promote, you’re not waiting for an offshore warehouse—you’re working with a real team that understands deadlines, branding consistency, and Aussie business needs.

FAQs About Our Embroidery Process

How long does embroidery take?
Most orders are completed within 7–10 business days, depending on quantity and garment type.

Can you embroider small or detailed logos?
Yes, but we may recommend simplifying extremely fine details. We’ll first send you digital proof for approval.

What products can you embroider?
Popular choices include polo shirts, caps, jackets, laptop bags, and towels. If it’s fabric—we can probably stitch it. We provide decoration on the leading clohting blanks suppliers as well including AS Colour Polo Shirts, Winning Spirit and Gildan.

Is embroidery better than printing?
Embroidery is ideal for long-lasting items and premium uniforms. Printing works well for large, colourful graphics or lightweight fabrics. We’ll help you choose what’s best for your brand.

Explore Our Embroidered Products

Want to see how embroidery looks across our product range? 👉 View our full collection of embroidered uniforms, as well as products like embroidered bucket hats, custom polo shirts, towels and more.