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charles liu
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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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charles liu
In Corporate Gifts
19 August 2024

Top 10 Promotional Products with Aboriginal Designs to Honour Culture

Last Updated: 4 May 2026 Key Points Merchandise featuring Aboriginal designs helps celebrate culture while sharing meaningful stories tied to Country and heritage. Ethical sourcing and collaboration with Indigenous artists are essential to ensure respect, proper credit, and real community support. Incorporating these designs into everyday items like apparel, drinkware, or stationery allows your brand to connect with audiences in…
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charles liu
In Suggestions for Promotional Items
17 June 2024

Eco-Friendly Writing: Sustainable Practices in Pen Production

Last Updated: 4 May 2026 Key Points Eco-friendly pens are pens made of materials like bamboo, recycled plastics, and biodegradable components. Refillable designs and simplified construction reduce waste while improving long-term usability. When choosing, go for suppliers like Cubic Promote, known for their recognised certifications, clear sourcing, and eco-friendly packaging. In an era where sustainability has become a key concern…
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charles liu
In Corporate Gifts
24 April 2018

Why Australians Love Allen’s Lollies

Last Updated: 21 April 2026 Key Points Allen’s lollies work well in promotions because they’re familiar and nostalgic—people already trust the brand, which makes your giveaway feel more appealing straight away. We suggest using them for events where sharing matters (conferences, school activations, community days) since they naturally spark interaction and conversation. Cubic Promote supplies customised lolly packs with your…
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charles liu
In Custom Drinkware
18 April 2018

Unique Promotional Tea Infusers

Last Updated: 22 April 2026 Key Points Stand out with quirky, conversation-starting designs (astronauts, animals, custom shapes) that turn a simple tea break into a brand moment. Choose materials that match usage—stainless steel for durability, silicone for portability, or reusable options for eco-conscious campaigns. Maximise impact through customisation, from logo placement and colours to unique shapes and packaging that reflect…
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charles liu
In Branded Apparel & Accessories
16 April 2018

5 Weird Promotional Products from Famous Brands

Last Updated: 22 April 2026 Key Points Unexpected products can grab attention, but they need a clear link to the brand, or they risk confusing the audience. Collaborations and limited-edition items can work well when they match audience interests and feel authentic. Novelty drives buzz, but practicality and brand fit still matter if you want lasting impact beyond the initial…
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charles liu
In Corporate Gifts
19 February 2018

Custom Fortune Cookie Messages

Last Updated: 21 April 2026 Key Points Custom fortune cookies turn a simple giveaway into an interactive experience, where people engage with your message as they open them. Personalised messages—whether funny, thoughtful, or promotional—make the item more memorable and more likely to be shared. We suggest using branded edible items like these at events when you want something low-cost, engaging,…
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charles liu
In Eco Initiatives
21 May 2013

Seed Sticks as a Promotional Item

Last Updated: 16 April 2026 Key Points Seed sticks are compact, eco-friendly promotional items that grow into plants, making them both memorable and practical. They’re easy to distribute, cost-effective, and fully customisable with your branding and seed selection. We recommend them for sustainability-focused campaigns since they show real environmental intent, not just messaging. Seed sticks are proudly made in Australia…
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