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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 19 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with him on Linkedin: https://www.linkedin.com/in/charles-liu-042b9124/

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charles liu
In Conference Gear, Industry Body, Industry Trends
15 August 2025

Australian Gaming Expo 2025 – Days 2 & 3: Our Busiest Booth Yet

The final two days of the Australian Gaming Expo in Darling Harbour, Sydney, Australia, wrapped up with a bang. For Cubic Promote, they were nothing short of incredible. We've exhibited at numerous events around Australia. This year's AGE felt a bit different. We went all out, combining eye-catching merchandise (branded with our own logo, of course) with meaningful conversations. The…
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charles liu
In Expo Guides, Industry Body
13 August 2025

Australian Gaming Expo 2025 – Day 1 Wrap-Up

We are exhibiting at the Australian Gaming Expo 2025 at the ICC in Darling Harbour, Sydney, Australia. Yesterday was a brilliant start. We’re still buzzing from all the conversations, handshakes, and “wow” moments on the show floor. Cubic Promote is here in full swing, showcasing our latest range of custom-branded merchandise for the gaming, hospitality, and events industries — and…
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charles liu
In Tradeshow Essentials
8 August 2025

Top 4 Products We No Longer Recommend (And What to Use Instead)

We've been supplying promotional merchandise across Australia for well over a decade. In that time, we've seen certain products perform brilliantly — and others, not so much. This article is about the latter. Whether it's due to changing client needs, shifting workplace habits, or low repeat orders, we occasionally stop recommending certain items. Not because we don't sell them —…
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charles liu
In Branded Apparel & Accessories, Marketing Tips
7 August 2025

The Art of Building Meaningful Client Relationships: Insights from Mary Aguirre

Today's blog, we feature a conversation that I (Charles Liu) had with Mary Aguirre (one of our creative directors). In the latest episode of Promo Playbook by Cubic Promote Podcast (You can listen to the Promo Playbook Podcast here). Mary has mastered the art of building client relationships. Mary's approach to customer service goes beyond the transactional nature of business…
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charles liu
In Toys & Games
4 August 2025

Why These Custom Plush Wombats Are Winning Hearts (and Clients)

We recently had the privilege of working on a custom plush project that's already become an office favourite—a trio of pre-production samples of an adorable wombat designed from scratch for a corporate client. While plush toys may appear simple on the surface, they are pretty complex. The effort, precision, and ethical considerations behind these little creatures reveal a larger story.…
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charles liu
In Tradeshow Essentials
1 August 2025

Finalist in the 2025 Sydney and Western Sydney Business Awards – What This Means for Our Clients

At Cubic Promote, we are incredibly proud to share that we have been selected as finalists in two prestigious business awards: The 2025 Sydney Business Awards and the 2025 Western Sydney Business Awards for Business Excellence (WSABE). This recognition reflects our commitment to delivering high-quality, custom promotional products to businesses across Australia. It's a testament to the hard work, innovation,…
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charles liu
In Branded Apparel & Accessories
24 July 2025

What’s It Like Running a Merchandise and Apparel Business in Sydney

Running a merchandise and apparel business in Sydney isn’t just about printing logos on mugs and t-shirts. It’s about managing deadlines, solving unexpected challenges, and keeping both customers and staff happy—day in, day out. As Australia's trusted bulk supplier of merchandise and apparel, we built this balance through years of fast growth, quick turnarounds, and large campaign deliveries. In this…
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