Today, we are going to talk about my experience attending the annual Sydney Roadshow held by APPA (The Australasian Promotional Products Association). Alongside all of our esteemed peers in the promotional industry, the team from Cubic Promote attended this show to get a first-hand look at what’s trending and what new promotional products will be hitting the market over the next few months.
- Embrace eco-friendly products.
- Explore bespoke solutions for unique branding.
- Incorporate digital heat transfers.
Promotional Product Industry: What’s Trending?
Sustainable Promotional Product Solutions
One important trend that we noticed at this year’s event is that many suppliers are focusing on their eco-friendly promotional products. It was great to see how innovative materials remain a draw card even in 2023. We got an opportunity to view Re-Loved Apparel fabric which is made with a blend of RPET/organic cotton. These items were particularly impressive as they are buttery soft but also naturally stretchy, durable and wrinkle-resistant. We were thrilled with their high-quality finish!
Businesses need to prioritize promotional eco-friendly products nowadays as people across the globe are showing increasing concern for environmental and health issues. By limiting production-harmful impacts on our environment through sustainable practices such as reducing packaging waste, companies can reduce their carbon footprint while enhancing brand reputation among consumers who value ethical businesses.
Moreover, using renewable materials and recycling helps decrease plastic waste accumulation-which has risen alarmingly especially in oceans endangering marine life significantly. So companies must promote different eco-friendly product alternatives not only because it benefits them financially but also positively impacts lives.
Unique Custom-Made Plush Toys
We also loved how there was a push towards bespoke solutions for low minimum orders like promotional plush toys that come in retail-style packaging! Since COVID-19 hit us, logistics have improved tremendously allowing international factories catering smaller orders coupled with higher complexity levels (like unique shapes/designs) easier than before., This means lots of fun items like toys, sports balls and stationary coming your way soon!
Promotional Print Solutions
Branding solutions are seeing some developments too. For instance, Ultracolor introduced digital heat transfers – their efficient and vibrant print process that allows for digital designs to be added to anything like promotional jackets or tote bags! Now branding methods that were already excellent (like digital transfers) have become even better which means our clients can expect top-tier results for their branded merchandise.
How To Use Trends for Branding?
Now that we’ve explored the latest industry trends, you may be wondering how to apply them to your brand effectively. Here are some strategies to consider:
- Conduct market research: Understand your target audience and identify their preferences and values. This will help you align your brand with their interests and choose promotional products that resonate with them.
- Set sustainability goals: Define sustainable practices that align with your brand’s values and goals. Incorporate these practices throughout your operations, including the selection of promotional products and packaging materials.
- Collaborate with suppliers: Work closely with your suppliers to explore eco-friendly materials, custom-made options, and unique branding solutions. Establish strong partnerships to ensure your brand’s vision is brought to life effectively.
- Launch promotional campaigns: Use these trends as a basis for creating engaging promotional campaigns. Consider incorporating educational elements about sustainability or interactive experiences with custom-made plush toys to create excitement and ensure your message resonates with your audience.
Takeaway
So there you have it, my quick take on the world of promotional product industry trends witnessed during trade shows. Keep your eyes peeled because we’ll soon release loads of exciting new items in our range! So stay tuned and let us know if you want more updates on this topic in the future!
About the Author
Charles Liu
Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.
