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charles liu
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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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charles liu
In Industry Body
28 February 2025

APPA: What Is It and Why You Should Care

Last Updated: 5 May 2026 Key Points APPA sets strict standards for quality, ethical sourcing, and compliance, helping businesses avoid low-quality merchandise. Working with an APPA member like Cubic Promote means better product reliability, transparent supply chains, and consistent branding outcomes. Choosing an accredited supplier reduces risk and supports a stronger long-term brand reputation through trusted partnerships. Credibility, quality, and…
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charles liu
In Outdoors & Leisure
21 February 2025

3 Promotional Items That Make Outdoor Experiences Better

Last Updated: 5 May 2026 Key Points Branded cheese boards, sunglasses, and picnic blankets are three of the best merchandise items that make every picnic better. These products are reusable and lifestyle-driven, which helps extend brand exposure across multiple outings and occasions. I suggest choosing items that naturally fit leisure moments, so your branding feels part of the experience rather…
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charles liu
In Seasonal Promotions, Tradeshow Essentials
21 January 2025

Unwrapping the Origins of Promotional Fortune Cookies

Last Updated: 5 May 2026 Key Points Fortune cookies combine novelty and interaction, making them memorable promotional items with built-in engagement. Custom messages inside each cookie create a direct way to share offers, greetings, or brand messages. Seasonal moments like Chinese New Year make these items more impactful, as they align naturally with themes of luck and celebration. Fortune cookies…
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charles liu
In New Releases
13 January 2025

Promo Merch Supply for 2025 Back to School

A bamboo cutlery set, including a knife, fork, and spoon, is neatly arranged on a wooden tray, secured with a dark band. The words OCEANAWAY and a leaf logo are engraved on the tray—a perfect back-to-school promotional merch that combines style with sustainability.
Last Updated: 5 May 2026 Key Points Back-to-school merch like backpacks, stationery, drinkware, and apparel supports daily student needs while keeping branding visible. Eco-friendly and tech-focused items are gaining traction as schools prioritise sustainability and digital learning tools. Bundling essentials into welcome kits is a smart way to increase perceived value and create a stronger first impression. As the school…
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charles liu
In Suggestions for Promotional Items
30 December 2024

Favourite Promotional Product Spotlight: Lip Balms

Last Updated: 4 May 2026 Key Points Lip balms are practical, everyday items that keep your brand visible through repeated use across different seasons. Their compact size, low cost, and universal appeal make them ideal for bulk giveaways, events, and direct mail campaigns. I suggest using lip balms when you want a simple, high-frequency touchpoint that builds positive brand association…
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charles liu
In Sustainable Products
30 October 2024

Support the Oceans With Custom Reusable Bottles and Cups

Last Updated: 4 May 2026 Key Points Reusable bottles and cups help reduce single-use plastic waste that often ends up in oceans and waterways. Switching to long-lasting drinkware shows your brand supports sustainability while offering a practical item people will use daily. Cubic Promote works with suppliers that give back to ocean initiatives, so your merchandise can support a broader…
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charles liu
In Branded Apparel & Accessories
30 October 2024

Promotional Hoodies for Autumn Marketing

Last Updated: 4 May 2026 Key Points Demand for warm, wearable promotional items rises as autumn approaches in Australia. Hoodies work well because they combine comfort, versatility, and consistent brand visibility in daily wear. I suggest ordering early to align with seasonal demand and secure better timing for your campaign. Today, we're going to be talking all about promotional hoodies!…
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