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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 19 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with him on Linkedin: https://www.linkedin.com/in/charles-liu-042b9124/

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charles liu
In Stationery & Pens
8 September 2025

Plastic Pens vs Metal Pens: Which Logo Pen Delivers More Value?

When sourcing promotional pens, the obvious assumption is that metal pens are premium while plastic pens are budget-friendly. But interestingly, the opposite can sometimes be true. Let's compare a high-priced plastic pen with a more affordable metal pen and see which one delivers better results for branding campaigns. Expensive Promotional Plastic Pens Pros:  More colour range. It is easier to…
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charles liu
In Outdoors & Leisure
5 September 2025

Cheap vs Premium Golf Umbrellas: Which Is Right for Your Business in 2025?

Umbrellas remain one of the most effective branded items for Australian businesses. Large canopies mean logos stand out, and their practicality ensures they get used often. However, when it comes to golf umbrellas, many buyers face the same question: should you opt for inexpensive options for mass promotions, or invest in premium umbrellas that last longer and make a stronger…
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charles liu
In Sustainable Products
4 September 2025

Merch Showdown: Bamboo vs. Recycled Plastic—Which Promo Item is Greener?

Sustainability is a key factor in many of our clients' buying decisions. Businesses across Australia are shifting towards eco-friendly promotional products, but here's the dilemma: should you choose bamboo or recycled plastic for your next branded giveaway? Both materials are marketed as "green," but the truth is more nuanced. This article delves into how each option compares in terms of…
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charles liu
In Stationery & Pens
2 September 2025

Guide to Branding on Promotional Notebooks: Choosing the Right Technique for Your Business

In this guide, I will explain and simplify the range of options available to brand notebooks with your logo. Our company has been printing and branding notebooks for over 18+ years now. Having supplied Australian organisations with over 500,000 custom-printed notebooks in our lifetime, we have a fair amount of knowledge to share. Believe Notebooks are practical, personal, and incredibly…
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charles liu
In Client Case Studies, Event Planning, Expo Guides
28 August 2025

How eBay Stood Out at Collectfest Sydney 2025 with Custom-Branded Merchandise

Thousands of collectors for Pokemon Cards, TCG, Sneakers and other collectibles poured into the ICC Sydney for Collectfest 2025, held on the 23rd and 24th August. One booth consistently drew a crowd: eBay. It wasn't just because of the big brand name — it was because they used merchandise and "gamified" the experience for guests. I saw firsthand how businesses can…
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charles liu
In Branded Apparel & Accessories, Conference Gear, Outdoors & Leisure
22 August 2025

Cap Closures Explained: Choosing the Right Fit for Your Branded Caps

When it comes to promotional caps, most people think about colours, materials, and logo placement. But the closure—the small mechanism at the back of the cap that adjusts fit—is just as necessary. It affects comfort, durability, and the overall impression your branded cap leaves on clients or event attendees. Our account managers are frequently asked, "What's the difference between a…
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charles liu
In Custom Drinkware
19 August 2025

Ceramic Mugs vs Thermal Mugs: Which Is Better for Your Business?

When it comes to branded merchandise, branded mugs remain one of the most effective items for getting daily brand exposure. But the choice between ceramic mugs and thermal mugs isn't always straightforward. Both serve very different purposes, and the right decision depends on your audience and your brand's goals. Our business has supplied thousands of mugs to companies and organisations…
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