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charles liu
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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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charles liu
In Conference Gear
8 July 2025

BBT – Big Bag Tactics: Winning Tradeshow Giveaways

Last Updated: 8 May 2026 Key Points Larger branded tote bags can increase visibility at tradeshows because attendees often use them to carry everything they collect during the event. Giveaways that solve immediate problems, like phone stands, mints, fans, or water bottles, are more likely to be used. We suggest using bold colours, large logo placement, and practical merchandise that…
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charles liu
In Suggestions for Promotional Items
7 July 2025

3 Essential Promo Merch Ideas for Accounting Staff in 2025

Last Updated: 8 May 2026 Key Points Blue light glasses, stress relief products, and ergonomic desk accessories can help accounting staff manage screen fatigue, stress, and long desk hours. Practical wellness products make useful corporate gifts because they support productivity while showing staff appreciation and care. Cubic Promote supplies all this wellness merch for your team, all customised with your…
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charles liu
In Marketing Tips
1 July 2025

Top 14 Business Goals Promotional Items can Achieve for You

Last Updated: 22 May 2026 Key Points Branded merch helps businesses increase brand visibility, generate sales, improve client retention, and encourage social media engagement. Uniforms, giveaways, and branded office products can improve first impressions, boost event foot traffic, and support employee engagement. Our account managers help clients choose merchandise or apparel based on specific goals, budgets, target audiences, and campaign…
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charles liu
In Branded Apparel & Accessories, Branding Techniques
25 June 2025

See the Difference: Visual Guide to T-Shirt Printing – Digital, Screen, and Transfer Print

Last Updated: 8 May 2026 Key Points Digital printing works best for small orders with detailed artwork, gradients, and full-colour designs without setup costs. Screen printing is the most cost-effective option for large orders with simple logos, bold colours, and long-lasting prints. Transfer printing suits medium-sized orders and allows sharp, vibrant full-colour prints on detailed or photo-style designs. We print…
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charles liu
In Custom Drinkware
21 June 2025

Porcelain vs Ceramic Mugs: Which One Lasts Longer?

Last Updated: 7 May 2026 Key Points Our mug drop test showed porcelain mugs survived repeated drops, while the ceramic mugs shattered on impact. Porcelain mugs are fired at higher temperatures, making them denser, lighter, and more resistant to chips and cracks. We suggest porcelain mugs for offices, events, and client gifts because they last longer and keep a more…
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charles liu
In Gift Ideas
18 June 2025

Luxury Merchandise: Elevating Your Brand with Premium and Exclusive Products

Last Updated: 7 May 2026 Key Points Luxury merchandise stands out because of exclusivity, storytelling, and emotional value, not just high prices. Limited-edition products from brands like Rolls-Royce, Tesla, and Supreme show how rarity can increase demand and brand appeal. Cubic Promote helps businesses create premium merchandise and memorable branded experiences that feel more exclusive and personal. Today, (Charles) and…
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charles liu
In Sustainable Products
16 June 2025

Eco-Friendly Promotional Products: What Can Bamboo Make?

Last Updated: 7 May 2026 Key Points Bamboo is considered eco-friendly because it grows quickly, uses little water, and naturally biodegrades without creating long-term waste. Businesses now use bamboo across many promotional products, including straws, drink bottles, utensils, phone holders, toothbrushes, and packaging. We suggest bamboo merchandise for brands wanting eco-friendly products that still look premium, practical, and different from…
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charles liu
In Event Planning
13 June 2025

How Concert Merchandise Drives Revenue for Businesses

Last Updated: 7 May 2026 Key Points Concert merchandise helps fans hold onto memories from live events, turning products like tees, hoodies, and collectibles into emotional keepsakes. Interactive products, like synchronised concert lightsticks, show how merchandise can become part of the live performance experience itself. We’ve supplied concert merchandise for bands and events across Australia, helping organisers create branded products…
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charles liu
In Branded Apparel & Accessories
11 June 2025

Why Steph Curry’s Golden State Custom Printed Jersey Costs $180 in Australia

Last Updated: 7 May 2026 Key Points A $180 fan jersey costs far more than production alone because pricing includes retail markup, licensing fees, shipping, marketing, and retailer costs. Star player jerseys, like Steph Curry’s, cost more because player names, team branding, and league logos all carry licensing fees. Cubic Promote works with sports teams on branded apparel, so we…
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charles liu
In Industry Trends
1 June 2025

Key Promotional Product Stats Every Australian Business Should Know in 2025

Last Updated: 7 May 2026 Key points APPA reports Australia’s promotional products industry is worth more than $2 billion annually, with branded merchandise remaining a strong part of B2B marketing. Studies show promotional products help brands stay memorable, with many recipients keeping items for over 12 months and recalling the printed company logo. We suggest choosing useful merchandise like drink…
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