Around the world, we constantly see innovation in our industry that inspires. We use this blog to share with Australian businesses ideas on creating impactful promotional items and uniforms. Our recent visit to the Nissin Ramen Museum in Hong Kong revealed a treasure trove of merchandising strategies that translate perfectly to the promotional products industry, from quirky Hiyoko-chan co-branding to crazy custom personalised bags. Nissin Foods’ approach offers valuable lessons for building brand loyalty through creative, high-quality merchandise.
Why the Nissin Ramen Museum Matters for Your Brand
The Nissin Ramen Museum, operated by Nissin Foods, is a masterclass in branding. Bright and appealing, it elevates simple noodles into a sensory experience. The museum’s gift shop, filled with exclusive merchandise, and its staff’s cohesive uniforms demonstrate how thoughtful products strengthen customer connections. Australian organisations and businesses can use promotional items (such as those in our range) to leave a lasting impression.
Challenge Overcome: Bridging Niche Relevance
While a ramen museum may seem niche, its merchandising principles are universal. Many gift shops have themed keychains and notebooks. Making them incredible through design and branding elevates it. Don’t forget the packaging, though; that’s half the experience. It helps with brand recall and, in today’s world, also helps spread your brand on social media.
Key Takeaways from the Museum’s Merch
Our team analysed the museum’s offerings and identified three strategies Australian businesses can adopt:
- Memorable Design Drives Engagement
- The museum’s character is reflected in everything from mugs to t-shirts, creating a cohesive brand identity. Similarly, our custom t-shirts can feature your logo or mascot to spark conversations and loyalty. Promote your brand ambassador and make your organisation memorable.
- Quality Builds Trust
- The museum’s merchandise, such as its durable tote bags, prioritises quality to reflect Nissin’s reliability. At Cubic Promote, we ensure our promotional tote bags meet high standards, reinforcing your brand’s credibility with every use.
- Taking Simple products and adding incredible designs. Tote Bags, promotional key chains, custom-branded notebooks, and cup noodle resting figurines.
- Consider Co-branding with other brands, or other popular characters from other organisations. (example is this cup noodle co-branded with a popular anime character
Challenge Overcome: Establishing Authority
This post is part of our ongoing series on global branding inspirations, from Tokyo’s themed cafes to European trade shows. By consistently sharing insights from our 15+ years in the promotional products industry. Cubic Promote positions itself as your go-to partner for innovative branding solutions. Our expertise, backed by thousands of successful campaigns, ensures we translate these ideas into products that work for you.
How to Apply These Insights
Ready to elevate your brand? Start now, here is how
- Choose Relatable Items: Select promotional products from shops that you see around you. Also, check out websites (such as ours) for inspiration on what is available and what other companies do around the world. Want to skip this step? Let our experienced staff do the selecting for you (for free).
- Invest in Quality: Opt for durable items.
- Unify Your Team: Outfit staff in custom polos to create a professional, cohesive look.
Let’s Build Your Brand Loyalty
The Nissin Ramen Museum proves that creative, high-quality merchandise can turn casual customers
into loyal advocates. At Cubic Promote, we’re here to help you achieve the same with our experience and range.
Contact us today to design products that make your brand unforgettable.
Images from our visit to the Nissin Ramen Museum are available upon request, showcasing the merch discussed. All observations are based on our team’s firsthand experience in Hong Kong, July 2025.
