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Category Marketing Tips

Smart ideas and proven strategies to get the most from your promotional items. Learn how to align product choice with your brand goals.

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

What Are Print Setup Fees (and Why Do You Pay Them)?

What Are Print Setup Fees (and Why Do You Pay Them)?

What Is a Print Setup Fee? A print setup fee is the...

Soft vs Hard Promotional Frisbees: Which Should You Choose?

Soft vs Hard Promotional Frisbees: Which Should You Choose?

Frisbees are a fun and low-cost way to...

The Art of Building Meaningful Client Relationships: Insights from Mary Aguirre

The Art of Building Meaningful Client Relationships: Insights from Mary Aguirre

Today’s blog, we feature a conversation that I (Charles Liu) had with...

Marketing Merchandise for Gen Z: Insights from a 14-Year-Old Aussie

Marketing Merchandise for Gen Z: Insights from a 14-Year-Old Aussie

In this blog, titled “Marketing to the Next Generation,” I (Charles Liu,...

Why Intellectual Property Protection Matters for Your Promotional Products: A Guide to Safeguarding Your Brand

Why Intellectual Property Protection Matters for Your Promotional Products: A Guide to Safeguarding Your Brand

(The preceding blog is not legal advice but a general overview of...

From Exhibit to Checkout: How Zoos Turn Moments into Merchandise

From Exhibit to Checkout: How Zoos Turn Moments into Merchandise

                     I didn’t plan...

The Timing Trick Most Marketers Overlook (And Why It Works)

The Timing Trick Most Marketers Overlook (And Why It Works)

We all know the drill. November rolls around, inboxes explode, and brands...

Top 14 Business Goals Promotional Items can Achieve for You

Top 14 Business Goals Promotional Items can Achieve for You

It’s not just about moving boxes but helping our clients achieve positive...

We Talk Merch & Marketing: Insights from Nathan at Realtime Results

We Talk Merch & Marketing: Insights from Nathan at Realtime Results

I believe in sharing valuable insights with our audience. In today’s blog,...

Book a Promotional Products Consultation at the Chatswood Showroom

Book a Promotional Products Consultation at the Chatswood Showroom

Bringing convenience to corporates and organisations within the North Shore area in...

Custom Made Merchandise: Lessons from Hoyts’ MI Popcorn Box

Custom Made Merchandise: Lessons from Hoyts’ MI Popcorn Box

Hundreds of companies annually depend on Cubic Promote to create custom-made merchandise....

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