Marketing Tips

In this blog, titled "Marketing to the Next Generation," I (Charles Liu, General Manager at Cubic Promote) sit down with a very special guest — my 14-year-old son, Edward — to talk about how brands can connect with young Australians through modern marketing, including custom promotional merchandise. It's not every day you get direct access to what a real Gen…

(The preceding blog is not legal advice but a general overview of Intellectual Property.) Intellectual property (IP) protection is often overlooked, yet it stands as one of the most vital aspects of business development. In our latest podcast episode, we explored this crucial topic with Werrdan Khoury, Principal Solicitor at Daniel Jude Lawyers, a law firm specialising in intellectual property,…

                       I didn’t plan on doing market research at the Sydney Zoo. But halfway through the trail, I was given a chance to observe how merchandise is woven into the visitor experience. From the layout to the product they are selling, everything was intentional. And as someone working in the branding…

We all know the drill. November rolls around, inboxes explode, and brands everywhere scramble to outdo each other before the year wraps up. Sound familiar? It's the default playbook—maximise visibility during peak season, especially in Q4. But here's the catch: when everyone's shouting, hardly anyone gets heard. And that's where timing becomes your hidden advantage. What if your next campaign…

It's not just about moving boxes but helping our clients achieve positive metrics in their organisations through promotional merchandise. Selecting the right company merchandise will enhance brand visibility, drive sales, and engage your audience. That is why our Creative Directors and Account Managers may sometimes ask corporate clients specific questions. These questions are used to help organisations and companies achieve…

I believe in sharing valuable insights with our audience. In today's blog, we're talking marketing. This is where many of the merch we supply organisations end up in marketing campaigns. I have invited Nathan Tripolone from "Real Time Results" to add to our conversation. Nathan, a seasoned expert in marketing, joins Charles (me) to discuss his journey from corporate marketing…

Bringing convenience to corporates and organisations within the North Shore area in Sydney, NSW, Australia. We believe in providing our clients with the best possible experience when choosing merch for their business. That's part of our partnership with Orso, a trusted supplier, to offer a hands-on showroom experience in Chatswood, Sydney. Chatswood might be closer if going to our Sydney…

Hundreds of companies annually depend on Cubic Promote to create custom-made merchandise. In other words "product sourcing." I wanted to highlight what Hoyts cinemas did with their Mission Impossible popcorn dispenser. It wasn't just a clever promo—it was a storytelling tool, a social media magnet, and a real-life movie prop brought to the snack bar. While we didn't create it…