What are Promotional Custom Plush Toys?
Made from soft materials, plush toys come in various animal shapes, characters, and sizes. Custom branding ensures your logo or message is front and centre, creating an emotional connection with recipients. These toys become keepsakes, keeping your branding in mind long after the event.
Companies We Supply Plush Toys To
Promotional custom plush toys are popular among different industries; some of them are:
- Toy manufacturers and retailers
- Children’s hospitals and healthcare facilities
- Entertainment and theme parks
- Baby product companies
- Daycare centres and child-focused businesses
- Fundraising and charity event organisers
- As graduation gifts
- As orientation day gifts
Case Study: 2OCU Social Club Boosts Member Sign Ups by 5%
2OCU Social Club, based in Campvale, Ferodale, and Fullerton Cove in New South Wales, purchased 1,000 custom-branded tiger plush toys. Each toy came dressed in a black shirt emblazoned with the club’s logo, “20CU TIGERS Est. 1962,” as part of their strategy to enhance community engagement and foster a fun, welcoming atmosphere. The club’s decision to distribute the plush toys was driven by the desire to offer a memorable promotional item that would resonate with members and local families.
Key Metrics & Results:
- 5% increase in membership sign-ups within one month of the plush toy giveaway, attributed to the positive response at community events and gatherings.
The club members loved these plush toys! With their cute and cuddly nature, the toys not only became a great promotional item for the 2OCU Social Club but also encouraged more sign ups from the locals.
Branding Your Plush Toys
Our plush toys offer several options to personalise them with your branding, ensuring your logo or message gets noticed. Here’s how we make your branding stand out on these soft, cuddly toys:
- Embroidery: Best for small logos or detailed designs.
- Screen Printing: Perfect for larger designs or logos that need to stand out. (onto the clothing of plushies)
- Full-colour printing: Allows for intricate designs to cover larger areas. (onto the clothing of plushies)
These branding techniques make your plush toys a gift and a unique marketing tool that stays with your audience.
Building Emotional Connections
Plush toys are universally loved for their softness and warmth, making them perfect to create an emotional connection with your audience. When people receive a plush toy, they are not just a branded item – they’re getting a keepsake that stays in their homes and reminds them of your brand every day. This emotional bond helps your branding stay memorable long after the event. Please feel free to also check out our Promotional Neon Glow Toys.
Why We Recommend Plushies for Marketing
One key benefit of plush toys is their versatility in design. Beyond typical animal shapes, you can create custom plush toys that represent your logo, mascot, or even a unique product. This makes your giveaway stand out, offering a bespoke product that speaks directly to your brand’s identity.
1) Great for Social Media Buzz
Plush toys are an ideal way to generate organic buzz on social media. When attendees or customers share photos of their new plush toys online, they help promote your brand in a fun and engaging way. Whether through a competition or simply through their enjoyment, plush toys can spark conversations and expand your reach.
2) Eco-Friendly Options
We can make plushies from organic cotton or recycled fabrics, which are sustainable options that allow you to promote your brand while showing your commitment to environmental responsibility.
3) Perfect for Collectibles
Creating a series of collectible plush toys is an effective way to keep customers returning. Limited edition or themed plush toys can be offered at different events, encouraging people to collect them all. This adds exclusivity and strengthens brand loyalty by providing something people genuinely want to hold onto.
4) Plush Toys for Charitable Campaigns
Custom plush toys are a powerful tool for charity campaigns. They represent brands and themes very well.
5) Non-Digital
In a digital world, plush toys offer a tangible, personal way to connect with your audience. Giving them as gifts shows your customers that you care, making them more likely to remember and engage with your brand. These thoughtful giveaways can help build stronger customer loyalty and deepen relationships with your audience.
6) Using Plush Toys in Product Launches
Promotional toys are ideal for generating excitement around a new product, whether you create a plush version of your product or use a toy that symbolises your brand’s message.
7) Plush Toys as Souvenirs
For travel and tourism industries, plush toys make the perfect souvenir. Custom toys representing local animals, landmarks, or cultural symbols remind visitors of their experience. These toys serve as keepsakes and become walking advertisements, promoting your destination or attraction wherever the visitor goes.
