Case Study: Branded Foldout Cubes for Westin Hotels & Resorts
Westin Hotels & Resorts needed a standout giveaway for a high-profile hospitality trade event in Sydney. To make a lasting impact, they chose 150 custom branded foldout cubes from Cubic Promote, each printed with the Westin logo and the brand message, “elevate your senses.” These cubes weren’t just decorative—they told the Westin story, revealing premium room features, award-winning service, and iconic global locations with every unfolding panel.
Placed strategically at the Westin booth and inside select VIP tote bags, the foldout cubes quickly became a conversation starter. Attendees interacted with them on the spot, asking questions and keeping them as takeaways for their teams.
Results (compared to previous years’ trade event engagement):
- 34% increase in booth foot traffic, based on attendee engagement and tracking
- 25% improvement in attendee engagement, as more visitors stopped, interacted, and stayed longer at the Westin booth
- 20% boost in inquiries, with attendees asking about Westin’s offerings, resulting in future bookings and event partnerships
The branded foldout cubes created a tactile, memorable experience—leaving a premium impression while effectively showcasing Westin’s brand values.
Care Tips for Fold-Out Cubes
To maintain the quality and functionality of your Fold Out Cubes:
- Avoid exposing them to water or high humidity.
- Store them in a dry, cool environment.
- Handle with care to prevent tearing or creasing of the folds.
- Clean gently with a dry, soft cloth if needed.
Frequently Asked Questions
What customisation options are available for Fold Out Cubes?
We offer full-colour printing on all sides, allowing you to display logos, images, and detailed messages.
How long is the production time?
Production usually takes 1-2 weeks, depending on the order size and customisation requirements.
Are fold-out cubes eco-friendly?
Yes, we offer Fold Out Cubes made from recyclable materials to support sustainable marketing efforts.
