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500ml vs 750ml Branded Drink Bottles: Which Size Works Best?

By 20 February 2026Uncategorised

  Four reusable water bottles in pink, green, blue, and black with flip-top straws. Four Lowa Water Bottles with colorful lids and unique logos on each bottle.Five metal water bottles in black, white, silver, blue, and red with silver caps.

Key Points

  • 500ml bottles are perfect giveaways for large events because they are cheaper per unit and easy to transport due to their size.
  • 750ml bottles are great as client gifts because they’re more functional, especially when given out at gyms, outdoor events and festivals.
  • Choose the size based on how recipients will use it, your budget, and how you plan to store and distribute the bottles.

Choosing the right drink bottle size influences how long clients use it. While a 500ml bottle is cost-effective, 750ml bottles are more commonly used. Consider your recipients and their usage needs when deciding.

In this blog, we break down when these bottle sizes are the perfect choice.

Quick Comparison

Decision Factor 500ml Bottle 750ml Bottle
Cost per unit Lower Higher
Freight impact Lower Higher
Portability Excellent Good
Sport / outdoor use Good Excellent
Brand visibility Good Better
Perceived value Standard Premium
Best for mass giveaways Yes Sometimes
Best for premium packs Sometimes Yes

Cost Considerations

Bottles are among The Products with the Lowest Cost-Per-Use.

If you’re on a budget and need to order 1000 branded bottles, 500ml is the standard choice due to a lower cost per unit.

  • You’re ordering 500+ units.
  • Budget approval is tight.
  • The bottle is part of a larger pack.
  • It’s a conference or trade show handout.

Black insulated bottle with metal lid removed, featuring the Ion Grit logo on the front.White bottle with colorful abstract patterns, Bowls New South Wales logo, and custom bottles lid.

A 750ml bottle costs more but offers higher perceived value. Choose 750ml if the bottle is your main gift. Use 500ml bottles for onboarding or marathon giveaways.

How the Bottle Will Be Used

Consider who you’re giving them to and where they will mostly need it based on their lifestyle. If you’re gifting professionals, smaller-sized bottles are perfect because they can fit into bags. For trade shows, smaller sizes are also lighter to transport. But if you’re giving out bottles for outdoor events, sports days, or to gym members, 750ml is the best choice.

Brand Visibility

Bigger bottles give you ample space to place your logo.

Clear plastic water bottle with a red lid and Central Clinic logo on the front.  red-rooster-shirt-and-branded-bottle-277x300

Feature 500ml 750ml
Logo visibility Clear More prominent
Wrap print area Moderate Larger
Multi-colour branding Available Available

If you want:

  • A bold logo
  • A tagline printed underneath
  • Extra messaging space

A 750ml bottle provides more surface area. Still, most corporate logos fit well on a 500ml bottle.

Material Matters Too

When choosing, don’t forget to check the materials too.

Material Weight Durability Typical Use
BPA-free plastic Very light Moderate Events, large giveaways
Tritan plastic Light High Corporate programs
Aluminium Light High Mid-range promotions
Stainless steel Heavier Very high Premium gifting

We also noticed that Australian brands prefer ordering Promotional Metal Bottles made from aluminium and stainless steel rather than plastic.

Nine 750ml kane Stainless Steel Sports Bottles with black lids, each in a different color. red, grey, and black meta bottles with black lid and Sky News logoHighwave stainless thermos mug 14 oz with filter, lid, and hiking logo.

Storage and Distribution

Procurement teams often overlook this. Larger bottles:

  • Require more warehouse space,
  • Reduce carton quantities per pallet, and
  • Increase shipping weight.

If you’re distributing across multiple offices in Australia, freight efficiency matters. For nationwide rollouts, smaller units can simplify logistics.

What We Recommend

Choose 500ml for cost efficiency. For longer-term use, pick 750ml. Select the size that fits your audience, logistics, and budget. Contact our account managers for help comparing options and materials. You can also explore our Promotional Products Articles & Guides: Trends & Industry Insights.

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About the Author

Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 19 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results.

charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 19 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results.

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