Why Car Air Fresheners Make an Excellent Promotional Product
Few promotional items offer the combination of affordability, practicality, and high retention that car air fresheners do. Unlike brochures or single-use giveaways, these products stay in vehicles for weeks, ensuring ongoing visibility in a space where people spend significant time daily.
We can customise the shape of the hanging car scent. All our car scents come with your choice of fragrance and packaging. Aussies love their cars, so a custom air freshener becomes an excellent promotional product.
What Are Custom Car Air Fresheners?
Car air fresheners are scented promotional items designed for vehicles. They attach to rear-view mirrors, clip onto vents, or attach to dashboards, gradually releasing a fragrance that neutralises odours and freshens up a vehicle’s interior. The types of air fresheners available include:
- Hanging Cardboard Fresheners – The most popular option, made from absorbent paper, is available in custom shapes and with full-colour printing.
- Vent Clip Fresheners – Designed to attach directly to air vents, providing longer-lasting, adjustable scent release.
- Gel & Bead Fresheners – Encased in plastic containers, these slowly release fragrance over several weeks.
- Eco-Friendly Air Fresheners – Made from natural materials like bamboo charcoal, ideal for sustainability-conscious brands.
Each air freshener is fully customisable by Cubic Promote, offering ample branding space for logos, slogans, and designs that stand out in every car.
Organisations We Recommend To
These promotional items are widely used across multiple industries, especially those involved in automobiles, travel, and everyday consumer experiences.
- Car Dealerships – A perfect customer appreciation giveaway for test drives, new car sales
- Car Servicing and Auto Services
- Rideshare & Taxi Services – Encourages brand recognition while keeping vehicles smelling fresh.
- Corporate Fleets & Logistics Companies – Reinforces brand identity in company vehicles.
- Retail & Hospitality Brands – Use as merch for membership programs, giveaways, or as tips on gifts
- Event & Trade Show Promotions – A lightweight, cost-effective item to attract potential customers.
Branded car air fresheners offer long-term marketing exposure, turning everyday commutes into brand awareness opportunities.
Case Study: Car Air Freshers for the Liverpool Supporters
The Official Liverpool Supporters Club Western Australia (LFC WA), based in Perth, ordered 500 custom-branded car air fresheners with the iconic Liverpool FC logo from Cubic Promote. They wanted a unique promotional giveaway that would allow them to connect with their passionate fanbase, and these car air fresheners are a great way to make an impression.
These branded car air fresheners were distributed to members as part of fan events, meetups, and at-home games. What made them so special was how they brought Liverpool FC’s vibrant spirit to every car in the Perth area. As expected, fans loved the practical and fun nature of the air fresheners and posted photos of their branded air fresheners on social media.
Thanks to this viral content, LFC WA’s visibility skyrocketed. They attracted new members who wanted to be part of their community. The existing members couldn’t stop talking about it and tagged the club in their stories. LFC WA didn’t just raise awareness – they boosted engagement and increased their social media presence significantly.
Branding & Print Options Available
We offer multiple customisation techniques to make your air fresheners stand out in any vehicle:
- Full-Colour Digital Printing – Ensures vivid, high-resolution branding on both sides.
- Die-Cut Custom Shapes – Create a unique, branded silhouette that reinforces your company’s image.
- Screen Printing – A bold, budget-friendly option for single-colour designs.
Need help designing your air freshener? Our in-house graphic designer can assist in crafting the perfect branded look. Design services start at $35 an hour.
Available Scents and Smells
Choosing the right scent enhances the experience. These are some of the most popular options for you to choose from:
- Fresh Linen & Cotton
- Vanilla & Coconut
- New Car Scent
- Citrus & Lemon
- Lavender & Sandalwood
Selecting a signature fragrance ensures your brand remains associated with a positive, memorable experience.
Two Buying Tips: Personalised Car Air Fresheners
- Include Them in Service Packages – Car dealerships and mechanics can offer a free branded air freshener with every oil change, service appointment, or test drive.
- Use as a Trade Show Giveaway – Hand them out at automotive expos, travel fairs, or real estate events, ensuring your brand stays with attendees long after the event ends.
Australia-Wide Delivery for Bulk Orders
We deliver bulk promotional air fresheners across Australia, ensuring fast, reliable shipping to:
- NSW – Sydney, Newcastle, Wollongong
- VIC – Melbourne, Geelong, Ballarat
- QLD – Brisbane, Gold Coast, Cairns, Townsville
- SA – Adelaide, Mount Gambier, Whyalla
- WA – Perth, Fremantle, Bunbury
- TAS – Hobart, Launceston, Devonport
- NT – Darwin, Alice Springs, Palmerston
- ACT – Canberra, Queanbeyan
Whether for corporate events, dealership promotions, or seasonal giveaways, we ensure timely delivery of bulk orders.
How to Order
- Select your preferred shape, scent, and branding style.
- Send us your logo or work with our in-house design team.
- Approve the digital proof before production begins.
- Receive your order within 1-2 weeks, shipped anywhere in Australia.
Prices exclude GST. We have other car accessories like car phone holders and branded tyre gauges; please take a look.
Frequently Asked Questions
What is the minimum order quantity?
Depending on the design, most custom air fresheners start at 100 units per order.
Can I mix different scents in one bulk order?
Yes! Many businesses choose multiple fragrance options to suit different customer preferences.
How long do the air fresheners last?
Most scents last 2-4 weeks, depending on exposure to air and temperature.
Do you offer eco-friendly air fresheners?
Yes, we provide biodegradable and natural material options.
Do you price match?
Yes! We guarantee the best bulk pricing on custom car air fresheners.
Order Promotional Car Air Fresheners Today
A branded car air freshener is more than just a promotional item—it’s an everyday essential that ensures your brand travels far and wide. Whether for corporate gifts, auto services, or event promotions, this low-cost, high-impact giveaway keeps your brand fresh and unforgettable.
Contact us today to secure the best bulk pricing on custom car air fresheners. We supply Australia-wide, including Brisbane, Perth, Adelaide, Hobart, and Darwin.
