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LFC WA

Last Updated: 16 November 2025

The Official Liverpool Supporters Club Western Australia (LFC WA), based in Perth, ordered 1,000 custom-branded car air fresheners with the iconic Liverpool FC logo from Cubic Promote. They wanted a unique promotional giveaway that would allow them to connect with their passionate fanbase, and these car air fresheners are a great way to make an impression.

These branded car air fresheners were distributed to members as part of fan events, meetups, and at-home games. What made them so special was how they brought Liverpool FC’s vibrant spirit to every car in the Perth area.

Key Metrics:

• 3% average increase in member sign-ups, a month after they started giving this out

As expected, fans loved how practical air fresheners are and posted photos of their branded air fresheners on social media. Thanks to this viral content, LFC WA’s visibility skyrocketed. They attracted new members who wanted to be part of their community. The existing members couldn’t stop talking about it and tagged the club in their stories.

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