In the age of digital everything, there’s still something compelling about holding a well-designed branded product in your hands. Merch creates memorable experiences when done correctly. Whether it’s a quirky collectable or a practical item like a cup or towel, custom merchandise is one of the most effective ways to reinforce a brand’s identity—and the biggest brands in the world know it. I have worked on projects where I have seen firsthand how thoughtful, creative merch can elevate marketing campaigns. It is not just the product itself but the atmosphere merch and create, which enhances experiences. In this post, we spotlight some standout examples of branded products used by top global brands. Here’s your dose of visual merch inspiration from towels to money banks.
Why Branded Merchandise Still Works
Branded merchandise cuts through the noise in a way digital ads often can’t. How? Well, for starters, there is no “off button.” Useful quality merch or fun items are tactile and memorable. When done right—it can even turn into a collector’s item. Whether handed out at events, included in a campaign, or sent as a client gift, great promo products:
- Increase brand recall
- Boost customer loyalty
- Deliver lasting ROI
- Act as walking billboards for your business
Real-World Inspiration: Branded Products That Shine
We’ve rounded up some of the most striking, clever, and fun branded merchandise from a mix of iconic companies. Each item tells a story and teaches us a lesson in great branding.
Branded Towels
One of the more unexpected but seriously cool promo items we’ve seen: branded towels. A major global brand used a custom beach towel, boldly printed with their iconic logo, as a seasonal giveaway.
Why it works:
- Large print area = high visual impact
- Highly functional (beach, gym, pool)
- Makes the brand part of daily life
Pro tip: Use vibrant colours and bold printing to make your towel pop.
Sporting Goods
Sporting goods is a classic, but it’s far from boring when done creatively. One campaign from Guzman y Gomez created an entire set of merch centered around a personalised volleyball. The kit came with matching socks and custom printed sports towels. So attractive and so appealing that it is a product people want to use.
Why it works:
- Everyday usability
- Perceived value is high
- Subtle branding can sometimes be more potent than loud logos
Head Wear – Caps and Beanies
Caps and beanies are everywhere. Doing it right, matching the logo to the colour of the item is a simple trick that makes a big difference. Check out the examples below. Black and white will always be safe colours. Matching logo colours to the item itself? Brilliant.
Why it Works:
- Incredibly appealing and desirable
Money Banks & Quirky Merch
These are the showstoppers—the ones people keep on their desks or shelves. One clever brand created custom money banks shaped like its mascot, turning a simple item into something genuinely fun and collectible.
Why it works:
- Sparks curiosity
- Fun = shareable (hello, Instagram)
- Appeals to all ages
Pro tip: Lean into your brand personality. The quirkier, the better—if it fits your image.
Wonder White Frisbees
I have lived off eating bread this brand for many years now. As a parent or as a child, these frisbees made for Wonder White hit the mark. Fun low cost toy.
- The colours of the personalised folding frisbees are beautiful. It matches the actual packaging of the WonderWhite Branding
- The presentation by having the words “BONUS” makes it even more enticing
This was such an awesome promo that I have kept a few for myself.
🎁 Other Standout Pieces
We’ve seen brands go above and beyond, from branded lunch boxes to limited-edition packaging. What they all have in common is that they’re high quality, on-brand, and designed with the end user in mind.
What Your Brand Can Learn
Looking to up your merch game? Here are some key takeaways from the brands doing it best:
- ✅ Think utility – Products people use to stick around
- ✅ Design matters – Don’t just slap a logo on it—think about colours, materials, and packaging
- ✅ Quality counts – Cheap items don’t build brand love
- ✅ Make it feel exclusive – Limited runs can create hype
- ✅ Always stay on-brand – Quirky is excellent, but only if it fits your identity
Final Thoughts
Big business through to successful Australian companies. Brands understand the lasting impact of great merchandise. Thoughtful merch adds to the experience. Marketing experience is what is going to give you brand exposure. It’s not about giving away “stuff”—it’s about creating connection. Whether you want to stand out at an event, reward loyal customers, or boost brand awareness, a clever piece of merch can go a long way.
Need help creating your own show-stopping branded products? Chat with the Cubic Promote team today, or browse our latest collection for instant inspiration.
About The Author:
Charles Liu
Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.
