We’re excited to announce something brand new from the team at Cubic Promote — a weekly podcast designed to help businesses like yours get more from promotional products. Say hello to The Promo Playbook, a show packed with real strategies, expert tips, and industry insights that turn branded merchandise into long-lasting marketing wins.
🎙 What Is The Promo Playbook?
The Promo Playbook pulls back the curtain on the power of promotional products. In each episode, we dive into topics like:
- How businesses use custom-branded gear to increase brand visibility
- The surprising psychology behind why giveaways work
- Real examples from clients across Australia
- The latest trends in marketing, merchandising and corporate gifts
- Tips for choosing the right product, design, and branding method
It’s short, smart, and created for marketers, event organisers, and business owners who want to build brands that get remembered — and referred.
🎧 Where You Can Listen
You can find The Promo Playbook on all major podcast platforms:
- Spotify
- Apple Podcasts
- Google Podcasts
- Amazon Music
- iHeartRadio
- Stitcher
- Podchaser
- Pocket Casts
- Deezer
- TuneIn
Do you prefer to listen on your browser? No problem you have two options to stream every episode directly.
Option 1: On the Podcast Page on our website
Option 2: On our Podcast Audio Page by Buzzsprout hosted Externally
đź’ˇ Why We Created This Podcast
At Cubic Promote, we’ve spent years helping thousands of Australian businesses strengthen their brands with smart, affordable, and practical promotional items. We’ve seen what works and what doesn’t, and we wanted to share those lessons in a format that’s easy to follow, inspiring, and actually useful. This podcast is for anyone looking to boost visibility, reward staff, stand out at events, or simply make their marketing budget work harder.
âś… What to Expect Next
We’ll be releasing a new episode every week, covering everything from branded event kits and onboarding packs to deep dives into product categories like pens, polos, mugs, and tech items. If you’ve ever wondered:
- What promotional items deliver the most value?
- How do I get my logo to stand out?
- What’s trending right now in Australian B2B merchandise?
Then this is your go-to resource.
🔗 Don’t Miss an Episode
Visit our podcast hub to listen online, explore show notes, and subscribe for updates. Do you have an idea for a future episode or want to be featured? Send us a message—we’d love to hear from you.
The Promo Playbook is here to help you promote smarter, not harder. Stay tuned — your brand is about to get a whole lot louder.
About The Author:
Charles Liu
Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.
