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Behind the Scenes: A Tour of Our Pad Printing Facility

By 29 May 2025July 27th, 2025Industry Trends

Regarding promotional branding, quality and precision set the best suppliers apart. Pad printing technology has been tried and tested to be cost-effective and quick. Despite us constantly looking at new technology to brand onto products, pad printing still has the best combination of price, speed and quality. It prints brilliantly, making it a key part of what makes our custom products stand out in Australia’s competitive market.

Step Into Our Printing Room

Take a closer look at our pad printing machine — the heart of our precision branding process. This specialised equipment uses a silicone pad to transfer your logo from an etched plate directly onto promotional items, including custom pens, stress balls, tech accessories, and more.

Unlike traditional printing methods, pad printing excels on curved or irregular surfaces, provided the print area is small. It allows us to brand products others can’t at a low price point. The photos here give you a clear view of the machine’s mechanics and the care our team takes to deliver consistent, high-quality results.

Image of ink mixing station for pad printing machine Diagonal view of pad printing machine

The Precision and Care Behind Every Print

Each print begins with a custom-etched plate created from your artwork. Our skilled operators carefully prepare this plate, ensuring every detail is perfectly captured. The silicone pad then lifts ink from the plate and presses it onto the product with impressive accuracy — even on challenging shapes.

This level of control allows us to print multi-colour logos with sharp detail and vibrant colours that won’t fade or peel easily, giving your brand a professional edge that lasts.

Why In-House Pad Printing Matters

By managing the entire pad printing process ourselves, Cubic Promote can guarantee quick turnaround times and stringent quality control. This means you avoid delays often caused by outsourcing and get peace of mind knowing your branding is handled by experts using top-tier equipment. The bonus? A full-time Australian technician operates this printer, meaning more local jobs.

 close up view of pad printing machine close up view of pad printing machine  Pad printing machine (with pens next to it)

What This Means for Your Brand

When you choose pad-printed promotional products from Cubic Promote, you invest in more than giveaways. You’re choosing:

  • A branding method that works on tricky shapes and surfaces
  • Durable, vivid prints that maintain your brand’s integrity over time
  • Expert craftsmanship backed by cutting-edge technology

Whether you’re ordering pens for a tradeshow or tech accessories for a corporate event, our pad printing process ensures your logo looks crisp and impressive every time.

Want us to help bring your branding ideas to life with expert pad printing? We have a wide range of products in Australia, ready to be pad printed with your logo. Call us now to purchase your company.

About The Author:

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Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

charles liu

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.