Merch is not just about giveaways—they’re long-term brand assets. We have worked with organisations that have used merchandise to sell and give away. Some Aussie organisations who simply use them to add a “cool factor” to their brand. Custom-branded merchandise works, but what do the statistics say? We supply over promotional items and uniforms to Australian organisations annually. With over 17 years in the industry, we’ve seen exactly how impactful merchandise can be. The data we are about to show you back this up.
Australia’s Market for Branded Merch at a Glance!
According to APPA (Australian Promotional Products Association). Australia’s custom products industry is worth more than $2 billion annually. That includes everything from printed notebooks to embroidered apparel, drink bottles, custom pens, bags, uniforms, and beyond. APPA represents over 800 members across Australia and New Zealand. Their recent reports highlight branded merchandise’s continued strength and relevance in B2B marketing.
What the APPA Stats Tell Us
- 76% of promo merchandise recipients recall the brand printed onto it.
- 52% say receiving the branded merchandise positively changes how they think of that company (I would, too, if I got something for free)
- 55% keep the item for over 12 months—often much longer. (which is why getting good advice matters)
- $0.001 cost per impression—making promotional products among the cheapest advertising methods from an ROI point of view.
These stats show how branded products drive memory, trust, and loyalty. What is not shown in these numbers is how merchandise is used for political campaigns. We have worked with many political parties and can attest that merchandise works in politics, too.
Why This Matters for Your Organisation
Branded merchandise sticks. Whether it’s a printed hoodie, a stainless-steel bottle, or a recycled notebook, you’re giving someone a valuable item that doubles as an ad. That long shelf life means more impressions for a fraction of the cost of digital or print campaigns.
Custom-branded clothing in workplaces that use personalised uniforms adds professionalism, cohesion, and brand visibility. A cleverly branded item cuts through the noise at events or trade shows.
What We’re Seeing in the Market
Businesses across sectors—from logistics and education to government and finance—are investing more in branded items that get kept and not tossed. Personalised apparel, custom drinkware, and custom notebooks are leading the charge. These aren’t just handouts. They’re tools for brand positioning. Here is a little secret: Want to get merch that gets kept? Buy less of it but higher-quality options. The best quality always wins.
Cubic Promote: Backed by Data, Driven by Experience
With over 4,200 clients annually and a 4.9-star rating, we’re not guessing—we’re executing. We track product performance, client feedback, and delivery results to help clients choose merchandise that lands and lasts.
And with 1–2 week turnaround on custom branding, speed isn’t compromised.
Two Smart TakeawaysÂ
- Choose functional products (obvious): Items people use—like drink bottles, bags, or stationery—have longer life spans and more brand impressions.
- Get the very best you can afford! Even if it means buying less
- Have a Diverse Range Available: Don’t just settle on getting one type of product (e.g., all bottles, and diversify into mousepads, custom umbrellas, personalised hoodies and more!)
Want to See What Works for Your Industry?
Let’s talk strategy. We’ll help you find the right branded items for your audience, budget, and goals. Call us on 1300 858 288 or email [email protected] to get started.
