Let’s explore the world of concert merchandise—a topic close to Cubic Promote’s heart. We’ve supplied custom-branded merchandise for
local bands, including basic T-shirts and hoodies, but concert merchandise goes far beyond that.
We have Charles, Kathryn, and Anil, our creative directors, who will give us expert insights. She’s had extensive experience working with branded products for events. She understands the critical role merchandise plays in creating memorable experiences for concertgoers.
Why Concert Merchandise Matters
Merchandise isn’t just about printed t-shirts and personalised hoodies anymore; it’s about creating a lasting memory for fans. Kathryn explains it perfectly: “The merchandise you buy at a concert is a physical piece of the event you carry with you. It becomes a memento that helps you remember the emotions and experiences tied to the performance.”
Whether a T-shirt, hat, or other unique item, concert merchandise helps fans relive the event’s magic. That emotional connection makes merchandise important—it’s not just a product but a memory.
Kathryn’s Favorite Concert Experience
So, what makes concert merchandise so special? For Kathryn, it’s about nostalgia and experience. She shared some of her most memorable concert moments, including her live experience with Britney Spears, Janet Jackson, and the Backstreet Boys. As an ex-performer, Kathryn knows how crucial the performance is, but the merchandise fans get to take home sticks with them.
“I saw Britney live in Australia; we were this close!” Kathryn says, beaming with the memory of the concert. But it wasn’t just the performance that made the experience memorable. The merchandise — from t-shirts to programs — was a tangible way to hold onto the night’s memories.
Concert Merch Beyond T-Shirts: A $210 Lightstick Experience
A recent concert that Charles attended with his daughter gave a great example of how merchandise can genuinely enhance the concert
experience. The Japanese singer Ado toured recently and had a $210 (AUD) lightstick on offer. Charles initially hesitated about paying that much for what seemed like a simple lightstick. However, when the concert began, something incredible happened: The lightsticks synchronised in colour with the music.
“The lightsticks changed colour depending on the song. During melancholic songs, the crowd had a sea of blue, and during upbeat tracks, a rainbow of colours flashed throughout the arena,” Charles recalls. The visual impact of the synchronised lightsticks created a powerful experience for fans, making them feel like an active part of the show.
While $210 seemed steep initially, in hindsight, Charles realised that the lightstick wasn’t just merchandise but a piece of the performance itself. It wasn’t just a souvenir but a way for fans to engage and participate in the show.
Kathryn’s Unique Experience with The Wiggles
Before her time at Cubic Promote, Kathryn worked with The Wiggles as a performer, playing the role of Henry the Octopus. She shared her insights on the merchandise sold at these family-friendly concerts.
“For The Wiggles, the merchandise was not just an add-on; it was a part of the experience,” Kathryn explains. From the skirts and tails of Henry the Octopus to Dorothy the Dinosaur’s tail, kids and parents alike loved the custom-made merchandise. For many families, buying a piece of Wiggles merchandise was practically a ritual before entering the concert.
“Parents just knew it was an essential part of the concert experience,” says Kathryn. “It was like the price of entry. Every kid was walking in with merchandise — it wasn’t even a question.”
What Makes Concert Merchandise So Popular?
Whether you’re at a Wiggles concert or a Taylor Swift show, concert merchandise holds deep nostalgic value. It brings back memories and connects people to the performance long after the event. Anil, one of our other team members, shared his thoughts on this connection:
“Concert merchandise doesn’t just sell products — it sells memories,” Anil said. “When you open up a drawer and see a Beyoncé t-shirt or any memorabilia from a concert, it instantly takes you back to that moment. It reminds you of the energy, the crowd, and the artist.”
Concert Merch: The Big Business Behind the Scenes
Take Taylor Swift, for example. During her Eras Tour, Taylor Swift generated nearly $400 million in merchandise sales alone. The concert made history with massive merchandise revenue, showcasing how vital merchandise is to the overall concert experience. “Merchandise is big business,” Anil adds.
What’s Next for Concert Merchandise?
With the rise of digital media and Instagram culture, concertgoers want more than just t-shirts or printed hoodies. Fans are looking for interactive and memorable merchandise that elevates the experience.
If Kathryn could create any piece of concert merchandise, she would focus on live video interactions. Imagine having a video of yourself interacting with the artist, instantly capturing and sharing that moment on social media. “It‘s about having a real-time connection with the artist, not just a photo,” Kathryn explains.
The Power of Concert Merchandise
Concert merchandise is more than just a souvenir — it’s a way for fans to stay connected to the experience. Whether it’s a lightstick that synchronises, a deck of printed cards. It might even be a Wiggles tail that brings joy to kids, these products help fans create lasting memories. Next time you’re at a concert, think about the merchandise as part of the show. It’s not just something you buy on your way out — it brings the whole experience full circle. What’s the most memorable concert merch you’ve ever bought? Tell us on Instagram, LinkedIn, or Twitter, and share your thoughts on what makes great concert merchandise.
Are you an event organiser, tour manager, marketing manager, or part of an organisation? Then, we can help you create wholesale quantities of custom merchandise for your fans and guests. Contact us now 1300858288 and see what we can create for you.
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