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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 19 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with him on Linkedin: https://www.linkedin.com/in/charles-liu-042b9124/

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charles liu
In Branding Techniques
15 January 2026

Why Certain Colours Get More Engagement in Promotional Merchandise?

A green notebook, bottles, and containers showcase subtle branding colours on a white surface.
Colour significantly influences whether promotional merchandise is noticed, selected, and used. For bulk orders, colour choice often determines whether items are kept, stored, or discarded. For Australian businesses purchasing giveaways, colour selection is a strategic business decision. This guide will help you choose the right colour for your merchandise.  Why Colour Has Such a Big Impact on Branded Merchandise? Promotional products are…
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charles liu
In Branding Techniques
14 January 2026

How We Check Print Colour Accuracy?

Pantone color swatches fanned out to check print colour accuracy on a white surface.
If you’ve ever approved artwork and still thought, “That blue looks different in real life”, you’re not alone. Colour accuracy is one of the most important and most misunderstood parts of branded merchandise. At Cubic Promote, we don’t rely on screens, guesses, or settling for 'close enough.' We follow a step-by-step process to make sure your brand colours look right…
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charles liu
In Suggestions for Promotional Items
13 January 2026

Unusual Promotional Products That Really Work in Australia

Unusual promotional products: flip-flops, lighters, rubber duck, and more on white background.
There’s a common problem with event giveaways. Most giveaways are forgettable, not very useful, or picked just because they’re easy—not because they actually engage people. Unusual promotional products can stand out, but only if they make sense for the event. At Australian conferences, trade shows, and community events, the best items aren’t just odd—they’re surprisingly useful, hands-on, or spark conversations.…
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charles liu
In Suggestions for Promotional Items
12 January 2026

Australian, B2B, Premium Promo Packs

Premium Promo Packs: Four branded boxes, black and white, on a grey Australian B2B backdrop.
Premium staff packs sit in a very specific space. They’re not corporate gifts, and they’re not cheap giveaways either. They’re promotional items with a job to do, help an employee feel valued. If you are interested in Welcome kits for new employees, check out this article: Welcome Kits for New Employees This guide focuses on premium promotional items that represent…
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charles liu
In Stationery & Pens
5 January 2026

The Ultimate Guide to Colouring Pencils for Schools and Organisations in Australia

Colouring pencils are pigment-based drawing tools designed for long-term colouring, creative engagement, and repeated use. For organisations purchasing in bulk, colouring pencil sets are one of the few promotional items that remain useful long after an event, campaign, or program has ended. When selected with intent, they deliver exceptional cost-per-impression, strong brand trust, and broad demographic appeal.  This guide is written by our experienced promotional merchandise experts to share…
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charles liu
In Logo Printed Caps
30 December 2025

Trucker vs Baseball vs Golf Caps: A Comparison Guide

Choosing a branded cap isn’t just about how it looks on the day it’s handed out. In practice, the cap style determines whether it becomes part of someone’s regular wardrobe — or ends up left behind in a drawer. We see this often when a cap looks good on paper but doesn’t match the audience it’s given to.  Below, we walk through the real differences between trucker caps, baseball caps, and golf caps,…
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charles liu
In Suggestions for Promotional Items
23 December 2025

Summer 25/26 Giveaway Ideas: What Actually Works When the Weather Heats Up?

Summer giveaways are deceptively tricky. On paper, it feels easy—sun, outdoor events, good vibes. In practice, summer is where poor promotional decisions get exposed the fastest. Items get left behind, melt, break, feel impractical, or simply don’t survive a hot day in an Australian car. In Summer 25/26, recipients' expectations are higher than ever. Attendees are more selective, organisations are…
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charles liu
In Suggestions for Promotional Items
22 December 2025

Next Year’s Conference Merch Trends: What Will Matter in 2026? (and What Won’t)

Conference merchandise has quietly changed over the last few years, not because organisers suddenly cared less about giveaways, but because audiences have become far more selective about what they keep, use, and remember long after the lanyards come off. As we head into 2026, industry expos and trade shows are no longer judged by how much merchandise is handed out,…
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charles liu
In Stationery & Pens
18 December 2025

Promotional Pens Businesses Will Be Choosing in 2026 (And Why?)

Five promotional pens: two in a black Scriptura box, three loose on a white surface.
Promotional pens have been a staple of business marketing for decades — and despite constant changes in digital advertising, their value hasn't faded. In fact, as businesses become more selective about what they brand and distribute, pens are evolving rather than disappearing. Based on current ordering behaviour, sustainability priorities, and branding trends we're seeing across Australia, here's a practical look…
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