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charles liu

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 19 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with him on Linkedin: https://www.linkedin.com/in/charles-liu-042b9124/

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charles liu
In Corporate Gifts
19 February 2026

DIY Corporate Gift Sets vs Pre-Curated Boxes: The Buyer’s Checklist

Custom Gift Boxing for Staff & Client Presents may seem straightforward, but choosing between building your own set and purchasing a pre-curated box is a common source of lost time, budget overruns, and internal frustration for client-facing teams. For Australian businesses gifting 100 to 500 units, this decision involves more than creativity. It requires consideration of control, risk, lead times,…
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charles liu
In Branded Apparel & Accessories
17 February 2026

Cheap vs Premium Custom Polo Shirts: What Businesses Get Wrong

Custom polo shirts sit in a tricky middle ground. They’re casual enough to feel approachable, professional enough to represent a brand, and familiar enough that almost every business has ordered them at some point. That familiarity allows a common mistake to creep in: treating all polos as interchangeable. They’re not. And most of the frustration businesses experience with custom polos…
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charles liu
In Branded Apparel & Accessories, Digital Ads
16 February 2026

How Physical Merchandise Complements Digital Advertising

Digital advertising dominates modern marketing conversations because it is fast, measurable, and scalable. Physical merchandise operates very differently. It is slower, tactile, and harder to attribute in a dashboard. And yet, when we look at how Australian B2B buyers actually respond to campaigns, the most effective programs don’t choose one or the other. They design the two to work together.…
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charles liu
In Top Products
13 February 2026

Australia’s Best Selling Branded Merchandise and Apparel Categories in 2025

We tracked our data from 06/01/2025 to 06/01/2026 to identify the best-selling branded merchandise categories in Australia. Over this 12-month period alone, we supplied more than 1.3 million items, including giveaways, uniforms, and corporate gifts to organisations nationwide. This data shows what Australian businesses are actually ordering. Below, we rank our top 10 best-selling categories and explain what these results…
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charles liu
In Branding Techniques
12 February 2026

Print or Engraving: Choosing the Right Branding Method for Promotional Products

A machine scans slides on a conveyor belt to compare print vs. engraving quality.
When buyers refer to “branding” a promotional product, they usually mean logo placement and colour. What’s often missed is how that logo is applied. Print and engraving aren’t the same, and using the wrong method can quietly reduce the value of an otherwise good product. In this blog, we explain the key difference between the two and which method works…
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charles liu
In Branded Apparel & Accessories
11 February 2026

Corporate Golf Shirts Compared: The Styles That Look Sharp After Repeated Wear

Woman in a navy corporate golf shirt holding a club, smiling—perfect for repeated wear outdoors.
Corporate golf shirts are a popular branded apparel choice in Australia, but they are also easy to select incorrectly. While most polos look presentable initially, differences in quality become clear after six months of regular wear and washing. This comparison addresses what matters most to Australian buyers: how various golf shirt styles maintain their shape, colour, and professional appearance over…
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charles liu
In Client Case Studies
10 February 2026

Agency Spotlight Series: Marketing Agencies Shaping Brand Presence in Australia

Chalkboard with Marketing written on it, often seen in creative marketing agencies' offices.
Edition 1: Integrated Agencies Driving Brand Visibility Beyond Digital In this edition, we look at four Australian agencies doing things their own way, all proving the same point: brands get noticed when digital marketing actually shows up in the real world too. 1.DE Advertising That’s how they pull off campaigns with serious reach, clear messaging, and brands people actually remember,…
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charles liu
In Client Case Studies
2 February 2026

The Products with the Lowest Cost-Per-Use (Ranked)

Display of colorful promotional products like reusable bottles, mugs, and tumblers on shelves.
In Australian B2B buying, procurement often focuses on unit price. However, cost-per-use—the frequency an item is used or seen—shows true value by keeping your brand visible. Let’s base our analysis on the ASI 2023 Ad Impressions Study. While it is US-focused, the findings translate well to the Australian B2B environment, especially for workplaces and events. How are we ranking “lowest cost-per-use”? The…
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