Professional Experience
Charles has led Cubic Promote for more than two decades, helping develop the business
from a small operation into a national B2B merchandise and uniform supplier with a team of
approximately 30 people.
His experience extends across the complete promotional product supply process,
including:
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Understanding a customer’s campaign or operational requirements
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Selecting suitable products and materials
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Managing local and international suppliers
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Planning manufacturing and freight timeframes
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Identifying product safety and suitability risks
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Coordinating quality control and delivery
Charles has worked with organisations across corporate, government, education,
hospitality, healthcare, construction, sport, community and not-for-profit sectors. This has given
him a practical understanding of how B2B buyers evaluate merchandise differently depending on their
industry, audience, purchasing requirements and risk profile.
Areas of Expertise
Seven areas Charles works in day to day. Open any one to read
the detail.
Product Branding
Charles has extensive practical experience with the principal decoration methods
used in promotional merchandise and uniforms.
His specialist knowledge includes:
Screen printing: commonly used for apparel, tote bags and
products requiring strong, durable colour coverage
Digital printing: used for detailed, multicoloured artwork and
shorter production runs
His role includes helping customers understand which branding method is most
suitable for a product’s material, shape, intended use, artwork and available budget.
Global Logistics
This experience is particularly valuable for large, custom-made or
time-sensitive projects where manufacturing and delivery must be coordinated across several
suppliers and locations.
Project Management
Promotional merchandise projects often involve more than selecting and printing
a product. They may require coordination among the customer, account manager, designer,
production team, supplier, freight provider, and delivery location.
Charles has managed projects involving:
His project-management approach focuses on identifying risks early, setting
realistic production expectations and maintaining clear approval points throughout the
order.
Marketing and Branding
Charles holds a Bachelor of Economics with a focus on Marketing from Macquarie
University, completed in 2000.
He combines his formal marketing education with more than two decades of
practical experience advising organisations about branded merchandise. His work focuses on
selecting products that are appropriate for the recipient, useful beyond the original
campaign and capable of keeping a brand visible over time.
Leadership
As the founder of Cubic Promote, Charles has experience leading a
multidisciplinary team across sales, account management, production, design, finance,
technology, marketing and administration.
His leadership experience includes:
Charles writes candidly about the challenges of leadership, including hiring
mistakes, business uncertainty, workplace technology, and the pressure of running a growing
company.
Product Safety
Charles has practical experience assessing whether promotional products are
appropriate for their intended audience and use.
His product-safety knowledge includes:
Where formal testing or certification is required, Charles works with suppliers
and appropriate testing organisations rather than relying solely on general product claims.
B2B Merchandise Supply
Charles specialises in the commercial realities of supplying merchandise to
organisations rather than individual consumers.
He understands that B2B buyers commonly need:
His approach is to help buyers find the most commercially sensible solution—not
simply the cheapest product or the product with the highest unit price.
Industry Commentary and Content
Charles has built a professional audience of more than 6,500 followers
on LinkedIn, where he shares commentary on promotional merchandise, branding, business
ownership, leadership, and marketing. His long-form LinkedIn articles have covered subjects
including:
Charles is also the host of The Promo Playbook by Cubic Promote, where he discusses
promotional merchandise, branding, uniforms and the commercial thinking behind successful
merchandise programs. He has contributed external marketing commentary, including insights for the
American Marketing Association on how personal branding can help establish trust before a customer
or business partner makes direct contact.
What Charles Writes About
Charles writes and reviews Cubic Promote content concerning:
His articles draw on direct experience managing products, suppliers, customer briefs and
business operations rather than simply summarising information available elsewhere.
Charles’s Approach
Charles believes the best promotional product is not necessarily the cheapest, most expensive or most
unusual option. It is the product that suits its audience, performs its intended purpose and
represents the organisation appropriately.
His advice focuses on making merchandise useful, commercially sensible and memorable for the right
reasons.
