The final two days of the Australian Gaming Expo in Darling Harbour, Sydney, Australia, wrapped up with a bang. For Cubic Promote, they were nothing short of incredible. We’ve exhibited at numerous events around Australia. This year’s AGE felt a bit different. We went all out, combining eye-catching merchandise (branded with our own logo, of course) with meaningful conversations. The results? They speak for themselves.
From the moment the doors opened on Day 2, our stand was buzzing. By the time Day 3 closed, we’d cemented ourselves as the busiest booth at the show outside of the gaming machine displays. And it wasn’t just foot traffic — the volume of qualified leads on our registration system was wll into the hundreds. We walked away with makes this one of our most successful expos yet.
Our Products Were Everywhere
Walking the show floor, it was hard not to spot something we’d supplied. We were the show’s official suppliers for:
- Lanyards hanging around the necks of attendees.
- Uniforms are worn by staff on the floor.
When you’re in the business of branded merchandise, seeing your work being used and enjoyed in real-time is the ultimate proof of impact. 
On the Floor – What We Spotted
AGE is always a feast for the senses, and this year was no different. Among the highlights from other exhibitors were:
- Promotional pens, packs of tissues, and personalised bottles.
- Stands handing out sweet treats and snacks — from promotional jelly beans to ice cream, pies, beer, and soft drinks.
- A mix of creative branded giveaways that showed just how diverse the promotional product industry can be.
What We Handed Out
If you visited us, you probably walked away with something in your hands — and likely a smile on your face. Our giveaway lineup included:
- Logo Printed Tote bags – big enough to carry all your expo loot.
- Branded bottles – reusable and a clear hit with attendees.
- Promotional pens – a classic that never goes out of style.
- Mint tins – because fresh breath matters at events.
- Micro notebooks – perfect for jotting down ideas on the go.
- Catalogues – to give people a closer look at what we can do.
It’s no surprise our booth was a magnet for attendees — we had something for everyone, and every item was a real example of the quality we deliver.
The Results
Aside from having the liveliest non-gaming booth, we walked away with:
- A substantial volume of qualified leads is ready to become long-term clients.
- A stack of meaningful conversations about branded merchandise strategies for gaming, hospitality, and events.
- Strong brand visibility across the show floor thanks to our products being in constant use.
For us, this wasn’t just about handing out freebies — it was about showing what thoughtful, well-branded merchandise can achieve.
A Big Thank You
We would like to thank everyone who visited us, had a chat, picked up a tote bag, or wore one of our lanyards. You made these final two days of AGE such a memorable experience.
If you didn’t make it to the show, you can still chat to us about how we can help your brand stand out at your next event. From uniforms and giveaways to eco-friendly merchandise, we’ve got you covered.
📞 Call 1300 858 288 or contact us online to start planning your next branded merchandise project.
Author
Charles Liu
Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.
