Home » Your Guide to Memorable Event and Tradeshow Merchandise » Creative Ways to Distribute Custom Merchandise at Expos

Creative Ways to Distribute Custom Merchandise at Expos

Last Updated: 19 July 2025

Having been part of numerous expos in Australia, we’ve seen one truth that holds steady–branded merchandise truly delivers results. From custom T-shirts to logo-printed bags and caps, our team knows from experience that these simple, yet impactful items spark conversations, open doors, and drive interest.

However, we’ve also learned that how you hand these out matters just as much as what you give. So, let’s explore creative ways to distribute branded merchandise at expos—helping your brand stand out.

Interactive Booth Activities

An approach that never fails is setting up interactive games or challenges at your booth. These can include contests, quick quizzes, or fun activities linked to your industry. For example, if you’re in sports apparel, a mini basketball hoop works well—make a basket, win a cap.

Not only does this attract people, but it also makes your booth experience fun and memorable.

Scavenger Hunts

Why not organise a scavenger hunt around the expo? You can collaborate with fellow exhibitors to create clues that guide participants through different booths, including yours. Those who complete the hunt can claim custom trade show merchandise as a reward.

It’s a brilliant way to increase booth traffic and encourage attendees to explore the event more thoroughly.

Social Media Contests

Tap into social media by running a live contest. Ask attendees to post photos or short videos using a specific event hashtag at your booth. In return, give them personalised bags filled with merchandise or goodies.

This strategy boosts online visibility while making it fun for attendees to engage with your brand.

Workshops and Demos

Hosting live demos or short workshops helps attendees understand your product better—and gives you a chance to reward them. For instance, if you’re showcasing tech, offer logo-printed caps or shirts to those who ask questions or stay for the full session.

It’s informative and rewarding at the same time.

Personalised Giveaways

Adding a personal touch can go a long way. Offer attendees the chance to customise their T-shirt or custom-branded caps—whether it’s choosing a colour, design, or having their name printed on it.

People are far more likely to keep and use branded merchandise that feels uniquely theirs.

Charity Tie-Ins

Consider teaming up with a charity. For each item you give away, pledge to donate a small amount to a local cause. Promote this partnership at your booth and in your materials.

This not only supports a good cause but also encourages more people to engage with your stand.

Exclusive VIP Access

Create exclusivity by offering VIP access to a private area in your booth. You might invite guests who’ve interacted with your brand online or subscribed to your newsletter. Inside this VIP zone, offer premium branded items like high-quality bags or limited-edition T-shirts. This shows appreciation while reinforcing brand value.

Post-Expo Online Giveaways

Keep the momentum going after the expo. Run an online giveaway and invite attendees to enter via your website or social channels. This lets you continue engaging them, even after the event has ended.

It’s also a great way to gather contact details for future campaigns.

Eco-Friendly Approach

More attendees are now eco-conscious. So, stand out by offering sustainable merchandise—think reusable bags, bamboo items, or organic cotton shirts.

Make sure to highlight your eco-friendly efforts. It sends a strong message about your company values.

In Summary

Distributing branded merchandise isn’t just about giving things away. It’s about telling a story, building trust, and creating memorable moments.

We’ve seen how creativity, authenticity, and thoughtful engagement transform simple items into powerful brand tools. Whether through games, personalisation, or meaningful partnerships, you can connect with your expo audience in lasting ways.

If you’re planning your next expo appearance, let’s chat. Reach out to Cubic Promote for a free quote or expert help in choosing the right branded merchandise for your event.

About the Author