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Case Study: Turning Heads with Custom Tradeshow & Event Items
What makes you stop when walking into a bustling tradeshow or conference? Often, the clever little things—a snazzy tote bag, a sleek lanyard, or a handy drink bottle with a logo- stick in your mind. For businesses, promotional items are powerful tools to spark conversations and keep their name alive beyond events. At Cubic Promote, we have seen first-hand how these items create unforgettable branding. Let’s check some real-world examples and understand why custom event and tradeshow items are game-changers in this case study.
Tote Bags That Carry the Day
Picture a major financial services firm gearing up for a big industry conference. They aim to ensure everyone—attendees, competitors, coffee vendors—sees their logo all day. They turned to Cubic Promote for branded tote bags decked out with their bold logo in crisp colours. These weren’t just empty sacks; they stuffed them with glossy brochures, extra promo goodies (think pens and notepads), and a unique discount code for event attendees.
Throughout the conference, attendees slung those bags over their shoulders. Also, the bags were eco-friendly, a subtle nod to the company’s green initiatives. What bonus brand exposure was people still used them for grocery runs or gym trips after the event. Studies show that reusable bags are used an average of 125 times (Reusable Bag Association), which means 125 extra chances to catch someone’s eye.
Lanyards That Link People to Your Brand
Next, a tech startup that exhibited at a big expo requested our services to ensure that their team branding was cohesive. The staff at the booth wore branded lanyards and badge holders. Furthermore, they collaborated with the event organizers so that the rest of the attendees also had lanyards. All the lanyards had the logo of the Company with a wonderful tagline “Innovate Today, Thrive Tomorrow”. The brand was everywhere as people interacted and jotted down notes. In addition to being eye-catching, the lanyards could be worn comfortably with a strong clip. Months after the event, attendees were still sporting these lanyards at other events, and even at the office! This is how a two-dollar piece of merchandise gave immeasurable advertising value and publicity. The simple branding infused the startup team’s morale as well, as they looked polished and professional.
Drink Bottles That Quench and Connect
One of our clients was a health company attending a fitness expo. They wanted a giveaway that tied into their mission. To get one, visitors had to join an interactive challenge at the booth. Enter branded drink bottles that are sleek and BPA-free, sporting their logo and a QR code linking to a free workout plan.
The buzz was electric—people lined up, laughing and sweating, while the team handed out bottles. Each sip from those bottles later—at the gym, at home, wherever—reminded folks of that fun moment and the brand behind it. With 80% of people keeping promotional drinkware for over a year (per the Advertising Specialty Institute), that’s a lot of staying power for a single giveaway. It also fits their eco-friendly ethos, cutting down on plastic waste one refill at a time.
Why Branded Tradeshow Items Shine
Spotlight on Your Brand
Custom items like these plaster your logo and message where you’ll see them—over and over. Whether a tote bag swinging through a crowd or a lanyard at a networking mixer, your brand gets prime real estate in people’s line of sight.
Getting the Crowd Involved
The best promo items don’t just sit there—they pull people in. A fabulous giveaway can attract visitors to your booth or spark a chat.
Lessons for Making Tradeshow Items Work Wonders
- Match Your Crowd: A tech firm might use USB drives, while a fitness brand opts for water bottles.
- Design with Flair: Bold colours and crisp logos make your brand pop. Don’t let it fade into the background.
- Add a Digital Twist: QR codes or website links on items can drive traffic long after the event.
What’s Hot Right Now
- Green Vibes: Eco-friendly products like bamboo pens or recycled bags show you care about the planet.
- Tech Treats: Think wireless chargers or branded earbuds.
- Play to Win: Tie giveaways to games or challenges for extra engagement.
Elevate Your Event Game
Branded event and tradeshow items create brand recognition, deeper connections, and marketing that lasts. From tote bags turning heads to lanyards linking people to your story, Cubic Promote’s top-notch products and speedy service help businesses shine at every expo or conference.
Ready to make your next event a branding slam dunk? Check out our diverse collection of promotional tradeshow items. Everyone deserves to remember your brand—let’s make it happen!
