If you've seen any fashion shows this year you might be forgiven for thinking you were at a construction site -- workwear is now the height of fashion. Whether it be comfortable slacks featuring a reflective stripe, or a fully reflective sweater akin to those you see on construction workers, logo branded hi-vis clothing is now the preferred streetwear look.

1. Hi-vis clothing increases brand visibility.
2. Customisation options include embroidery and screen printing.
3. Hi-vis clothing is versatile and cost-effective.

Doubles as Casual Wear

2017 saw more high-end fashion labels utilising vibrant neon items inspired by the safety wear construction crews wear every day, but now in 2018, we're seeing a full-blown trend with big-name companies releasing all manner of workwear for the white collar consumer. You can see why high visibility promotional safety wear turns heads; it's designed to be naturally eye-catching and to draw attention. Add a custom logo or coveted label, pair it with the comfort of attire designed for everyday wear in the elements, and you get a bonafide fashion trend!

Perhaps the most "traditional" workwear-style fashion items would be hi-vis safety vests and pants. These are a staple for builders, factory workers, and heavy machinery operators. In the working world when you screen print a logo on these, you'll usually do it to identify your staff and crew, but for fashion, it's more about broadcasting your brand.

Workers on airport tarmacs are used to hi-vis stripes on their weather-proof jackets, but what about fashionistas? Now they can wear a similarly styled coat perfect for the wet weather AND for being noticed (via the reflective strips across the middle). Similarly, plenty of road workers have found themselves warm and snug on a cold day in their logo printed hi-vis hoodies, but now the rest of us can too!

While it's perhaps not the fashion trend we all expected, it's certainly one that makes us look twice. 

Hi-Vis Clothing Benefits

At Cubic Promote Australia, we understand the importance of promotional products for businesses. One of the most effective ways to promote your brand is through customised clothing, and hi-vis clothing is an excellent option. Here are some benefits of logo promotional hi-vis clothing for promotional products:

• Increases brand visibility: Hi-vis clothing is designed to be eye-catching and draw attention. Adding your custom logo or label to the clothing makes it a walking billboard for your brand.
• Safety and practicality: Hi-vis clothing is designed to be worn in hazardous environments to increase visibility and improve safety. By adding your logo to safety wear, you are promoting your brand while also promoting safety.
• Versatility: Hi-vis clothing is not limited to construction workers or road workers. It can be worn in many industries, including hospitality, healthcare, and retail. This versatility makes it an excellent choice for promotional products that can reach a wide audience.
• Cost-effective: Hi-vis clothing is an affordable option for promotional products. It is durable and long-lasting, ensuring that your brand will be visible for a long time.

How to Customise

Customising hi-vis clothing is an excellent way to promote your brand and increase visibility. Here are some ways to customise hi-vis clothing for your brand:

• Embroidery: Embroidery is a popular way to customise clothing. It is a durable and long-lasting option that adds a professional touch to the clothing.
• Screen printing: Screen printing is a cost-effective option for customising hi-vis clothing. It is suitable for large orders and can be used to print logos, text, and images.
• Reflective printing: Reflective printing is an innovative way to customise hi-vis clothing. It adds an extra layer of safety by reflecting light in low light conditions.
• Custom labels: Adding custom labels to hi-vis clothing is an excellent way to promote your brand. It adds a professional touch to the clothing and ensures that your brand is visible.

Customising hi-vis clothing is an excellent way to promote your brand and increase visibility. At Cubic Promote Australia, we offer a wide range of hi-vis clothing that can be customised to suit your needs.

Takeaway

In conclusion, logo branded hi-vis clothing is becoming a trend in high-end fashion, and it is also an excellent option for promotional products. Hi-vis clothing is designed to be eye-catching, safe, practical, versatile, and cost-effective. Customising hi-vis clothing with embroidery, screen printing, reflective printing, or custom labels is an excellent way to promote your brand and increase visibility. At Cubic Promote Australia, we offer a wide range of hi-vis clothing that can be customised to suit your needs. Contact us today to learn more about our promotional products and how we can help you promote your brand.

First spotted here: https://www.highsnobiety.com/p/contemporary-workwear-pieces/