When it comes to promoting your existing brand, sometimes you just need a little additional inspiration from available merchandise options. Take for example this great wine label rebrand for Ikano, a wine maker looking to modernise its image. Their labels and campaign evolved from the humble playing card deck that's making a resurgence in marketing worldwide.


  1. Promotional playing cards boost sales.
  2. Customisation increases product value.
  3. Simple design and high quality.


  Promotional Playing Cards Inspiration

Card Decks With Logo Branding

What is immediately recognisable about these playing cards for Ikano is that they're not your grandma's cards! The brand wanted to inject fresh life into their wines and appeal to a casual drinking market of fun-loving people across various stages of adult life. The result is a deck of promotional cards that is eye-catching and exciting, while still reflecting elements of the brand.

Promotional Playing Cards Inspiration In Hand 

While the Kings, Queens, and Jacks in a card deck are all too familiar this Ikano rebrand has had them redesigned totally to reflect their consumer base. Gone are the stuffy looking old royals, with new fashionable and unique designs each based on actual people! Similarly, the back of the card deck features a custom red layout that combines the brand logo with various elements found on all the cards. The result is a unique deck of cards that works as both a promotional product as well as a conversation starter in any context.


Perhaps the most interesting aspect of this great custom branded set of cards is the fact that the colours and suits correspond with actual wines in the company's range. Not only that, but the branding on these bottles matches up perfectly with the different card suits. The effect of this is immediately attention grabbing and makes for an even stronger connection between the great promo goodies and the actual wines the business is selling.

Promotional Playing Cards Inspiration Cards 

So don't get too caught up in the "traditional" idea of playing cards. This rebrand and product launch from Ikano proves that with savvy graphic design and a dedicated promotional goods service you can reinvent even something as simple and cheap as playing cards into something new and desirable.

Customised Playing Card Benefits

Promotional playing cards are a unique and trendy promotional product that can impress customers, attract new business, and increase brand recognition. Here are five benefits of using customized playing cards as a promotional item:

  • Versatility: Customized playing cards can be used in a wide range of settings and by many different types of people, which makes them versatile and useful.
  • High Perceived Value: Customized playing cards are not only practical, but they can look attractive and have higher perceived value than other promotional items. This added value can make your customers feel valued, leading to improved brand perception and customer loyalty.
  • Long-lasting: Unlike other promotional products, customized playing cards can be used over and over again, which means that your brand message will have a long-lasting impact.
  • Customisable and unique: Playing cards can be easily customized with brand messaging, images, and logos, making them stand out and unique.
  • Affordable: Customized playing cards can be produced at an affordable price, which makes them a cost-effective promotional item that can help maximize your marketing budget.

How to Design

Once you've decided to use customized playing cards as part of your promotional strategy, it's important to design them correctly to ensure that they are highly effective. Here are five key design tips to consider when creating customized playing cards:

  • Keep it Simple: The best designs are often the simplest. Your main objective should be to create a design that is easy for people to understand and recognize.
  • Make it Attractive: Your cards should not just be functional, but also attractive. Ideally, select a design that complements your brand's color scheme and personality.
  • Ensure High Quality: Make sure that your customized playing cards are of high quality, with good card stock, printing, and coatings. High-quality cards will last longer, look better, and elevate your brand image.
  • Emphasise User Experience: The ultimate purpose of playing cards is to be played with, so focus on creating a user-friendly experience. Utilize the right font size, design layout, and image placement for maximum readability and usability.
  • Keep Your Brand in Mind: Your customized playing cards should reflect your brand and what it stands for. Make sure that your brand is well represented, with consistent colors, logos, and messaging throughout the cards.

Final Thoughts

Customised playing cards can be a fun and unique way to promote your brand while engaging with your customers. With careful design and decision-making, promotional playing cards can make an impact while staying cost-effective. By following the tips outlined in this article, you can rest assured that your customized playing cards will be an effective and valuable promotional product for your brand.

Playing cards first spotted here: http://abduzeedo.com/node/84064