A24 Films is a 7-year-old independent media company that is known for releasing some of the quirkiest and most memorable indie films of the past decade including Ex Machina, Hereditary, Lady Bird, Midsommar, The Lighthouse, and Uncut Gems. It stands to reason then that the promotional merchandise they have available for fans of these films is similarly unique. After checking out their range, we can confirm that yes, this is a company that knows how to market its pioneering content using bold custom items. If you’re up for some serious inspo, check out more below.
- Stay true to your brand’s identity.
- Pay attention to detail for emotional connection.
- Offer high-quality items for brand loyalty.
Tailor-Made Promotional Products
If you’ve watched any of the movies produced by A24 you’ll know that nothing they release is quite like anything else. The branded merchandise you can purchase from their online store is also unique, and care has been taken to produce quality items that relate deeply to the film they’re promoting. Thus, the purchasing experience feels more personal.
Stand-out merchandise in the A24 range includes:
- Promotional Plush Toys — These adorable items are made in the image of Ellen, the cute dog from the movie The Farewell.
- Personalised Lapel Pins — Total conversation-starters, these come in your choice of Hereditary or Midsommar scream!
- Custom Personal Grooming Kits — Inspired by The Lighthouse, in which no personal grooming takes place, these kits feature designs from the film.
- Logo Decorated Basketballs — For Uncut Gems fans, these sweet b-balls feature branding extremely relevant to the movie.
Also featured are an assortment of more traditional promo gear such as promotional caps, logo-emblazoned hoodies, and custom decorated drink bottles for those who want something a little more chill.
How to Creatively Market Your Brand
The success of A24’s unique promo swag lies in their commitment to their brand’s image and identity. Here’s what we can learn from their approach to creative marketing:
- Stay True to Your Brand: A24 is an indie company known for its “out there” and often bizarre films. Instead of producing generic gear that could represent any movie, they opted for branded items that are relevant to their films. By staying true to their brand’s identity, A24 creates a stronger connection with their fans.
- Attention to Detail Matters: A24’s commitment to detail shines through in their personalised promotional products. By offering items that are intricately related to specific scenes, characters, or themes from their films, A24 cultivates a deeper and more emotional connection with their audience. This attention to detail elevates the merchandise from mere promotional items to cherished collectibles.
- Quality Over Quantity: A24 understands the value of producing high-quality items. While it may be more expensive to create custom personal care kits or unique collectibles, the investment pays off. Fans appreciate the thought and effort put into these items and are more likely to become loyal brand advocates.
- Enhance the Customer Experience: A24’s unique promotional products add an extra layer to the overall film-watching experience. For fans, owning a piece of the film through personalised merchandise allows them to extend their connection beyond the screen. By offering items that enhance the customer experience, brands can build lasting relationships with their audience.
Summary
So, to wrap it all up, A24 Films has mastered the art of creative marketing through their unique branded swag. By staying true to their brand’s identity, paying attention to detail, and offering high-quality items, they have created a strong connection with their fans. These promotional products not only serve as merchandise but also enhance the overall film-watching experience.
If you’re looking to create promotional gifts that are totally unique, speak with the team at Cubic Promote. We can manufacture creatively shaped and branded gear that represents your brand whether you’re a film company, an international bank, or a community group.
Details and images found here: https://shop.a24films.com/
