Home » Case Studies » Bags » Lockeroom Gym

Lockeroom Gym

Last Updated: 14 November 2025

One of our loyal clients, Lockeroom Gym, is a thriving fitness centre in Queensland, wanted a meaningful way to engage new members during sign-up. They decided to order 500 medium Flat Handle Paper Bags from Cubic Promote, each custom printed with their logo, to serve as welcome kits filled with gym goodies like protein bars and discount coupons for future classes.

The paper bags provided a stylish and eco-friendly way for new members to carry their welcome gifts, while also reinforcing Lockeroom Gym’s commitment to quality service and fitness. New members were delighted by the thoughtful gesture, and the bags quickly became a talking point, helping spread the word about the gym in the local community.

Results:

• 5% increase in new member sign-ups: The bags were part of a wider marketing campaign.
• 5% rise in member retention: The thoughtful welcome experience made members feel valued, which led to higher retention and a stronger connection to the gym.

By opting for branded paper bags as part of their welcome kits, Lockeroom Gym successfully created a memorable experience for new members, while also boosting their visibility and reputation within the community.