Royal Perth Hospital — P.A.R.T.Y. Program

Last Updated: 15 October 2025

When the team behind the P.A.R.T.Y. Program at Royal Perth Hospital wanted to increase student engagement and extend their program’s impact, they turned to Cubic Promote. Their vision was to create branded merchandise that would not just be a freebie, but a powerful and lasting reminder of the program’s lifesaving message.

About the Organisation

Royal Perth Hospital is one of Western Australia’s oldest and most respected hospitals, known for its critical trauma services and community health initiatives. Its flagship injury prevention initiative, the P.A.R.T.Y. Program (Prevent Alcohol and Risk-related Trauma in Youth), has been running for more than a decade.

This program reaches students across metropolitan and regional WA each year. They aim to show these students firsthand the consequences of risky behaviour through immersive hospital visits, trauma ward tours, and conversations with real patients and clinicians. This would turn every participant into an ambassador for the program — helping the hospital extend its preventive education beyond its walls.

The Challenge

The P.A.R.T.Y. Program team wanted more than just merchandise — they wanted items that felt meaningful. They needed products that students would actually use, that could hold up over time, and that would help spread their message well beyond the hospital walls.

The goal was simple:

• Reinforce the program’s branding so students remember the experience.
• Boost visibility and awareness in schools and communities across Western Australia.

How Cubic Promote Helped

To bring this to life, our team worked closely with the program coordinators to design a giveaway pack that was both practical and memorable. After a few collaborative design rounds, the team settled on: