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E.J. Hadaway

Last Updated: 29 September 2025

When E.J. Hadaway needed new merchandise to give out to their office visitors and customers, they turned to Cubic Promote. They wanted a gift that would feel premium, represent their brand proudly, and leave a lasting impression. Our team of merchandise experts worked closely with them to create a solution that met all their requirements.

About the Company

E.J. Hadaway is an Australian manufacturer of high-quality forged metal products and custom fasteners, founded in 1919 by Ernest John “EJ” Hadaway after his return from World War I. Starting as a small blacksmith shop in North Melbourne, the company has grown into an industry leader with a modern facility in Dandenong South, supplying precision-engineered components to sectors such as mining, rail, power generation, construction, and agriculture while maintaining strict ISO 9001:2015 quality and safety standards.

The Challenge

E.J. Hadaway wanted to hand out giveaways to their customers visiting their offices. They wanted something people would use daily. With a deadline to meet and a clear standard of quality, they turned to our team for guidance on the best product, design, and finish.

How We Helped

Our experts took care of everything, from processing the order to tracking it as it was delivered. We guided E.J. Hadaway through every step—from selecting the right cap style and fabric to matching colours and fine-tuning the embroidery details. They decided on:

• Quantity: 500 custom caps, black and custom-branded with their logo.

Because we handle design proofing and production in-house, E.J. Hadaway didn’t have to worry about back-and-forth revisions or delays. Our team managed the details, allowing them to focus on their business.

Key Results

We delivered all 500 customised caps on time and to the exact specifications. Their team loved it. And most importantly, their customers were happy to receive them and even wore them right away. With our help, they were able to achieve:

Because of these caps, every client visit ended on a good note. Most of them came back for repeat business, while others kept in contact with E.J. Hadaway for their future projects.

Key Takeaway

We knew how crucial these caps were for E.J. Hadaway. They weren’t just giveaways. They enhanced every client visit to make it a delightful experience. Because these caps underwent strict quality control, they will remain in the customer’s hands for a long time. Looking for branded merchandise that customers will genuinely appreciate? Talk to our experts today, and we’ll help you design a product that represents your brand and delights every person who walks through your door.