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Beetlejuice The Musical

Last Updated: 17 November 2025

This year Beetlejuice the Musical, a broadway show, shown at the Regent Threatre in Melbourne started showing. To get more people to watch their shows and encourage more engagement, they ordered 500 metal bottles from Cubic Promote. They wanted to give these out to the first 200 fans who will buy tickets for the show. Then, they gave these out to the locals after every ticket purchased. Cast and crew also used them backstage, and fans proudly carried them to work or school.

Key Metrics & Results:

• Saved AUD 100 from their planned marketing budget for the quarter
• 9% increase in social media engagement weeks after the distribution, with fans posting pictures with their bottles and tagging the Beetlejuice social media accounts

By offering these bottles, Beetlejuice was able to boost their engagement while getting the best price out of their budget.

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