Client Story: BOQ (Bank of Queensland)
Last Updated: 26 March 2026
About the Client
BOQ (Bank of Queensland) is an Australian bank offering everyday banking, savings, home loans, and credit products. BOQ aims to make banking easy and welcoming by connecting with customers through branches, partnerships, and programs nationwide.
The Requirement
BOQ wanted premium giveaways for their valued clients. They wanted to avoid cheap giveaways and focus on quality and everyday usefulness. The item needed broad appeal to clients and partners, and to be suitable for both work and home.
What They Ordered
They selected 320 compact blue portable speakers matching BOQ’s brand colour. The speakers were practical and had a wide appeal, appealing to different age groups and settings. BOQ planned to use them as gifts for clients, at small events, and during partner meetings.
How Recipients Used Them
The speakers were easy to use and quickly became part of people’s routines:
- Playing music at home or in the office
- Used during small gatherings and casual settings
- Supporting work-from-home setups and personal use
The Result
By choosing something more premium and practical, BOQ got:
- Strong feedback on product quality and usability of the speakers
- 5% increase in customer satisfaction based on the surveys filled out by their clients
By choosing a product people liked, BOQ kept its brand visible daily without using standard giveaways.
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