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Aubrey Vitor
Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn
7 FIFO Induction Pack Items Mining Crews Actually Use
FIFO stands for Fly-In Fly-Out, a work arrangement in which employees fly to remote mine sites for rostered shifts, then return home for time off. It’s common in the mining and resources industries, particularly…
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What We’ve Seen: Why Gen Z Employees Ignore Branded Merch
Key Points Gen Z employees quickly lose interest in merchandise that feels cheap, heavily branded or disconnected from their daily routine. Staff gifts perform better when the product…
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How E-Commerce Brands Add Physical Touchpoints With Merch
Key Points Merchandise gives e-commerce brands a physical presence after customers leaves the website, app, or marketplace. Order gifts, loyalty rewards, and merchandise launches create different touchpoints across…
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High Website Traffic, Low Brand Recall: What to Fix
Key points High traffic with low brand recall usually means visitors are finding your content but not connecting it to your brand. Branded merchandise extends your brand beyond…
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Branded Merchandise Ideas for Hotels and Hospitality Teams
While a guest’s stay ends at checkout, your brand can continue to make an impression. I have seen guests use branded tote bags in their daily routines at…
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How Uniforms Solve the First Impression Problem Instantly
Princeton researchers Janine Willis and Alexander Todorov found that people form a judgment about a stranger’s face in a tenth of a second, long before a word is…
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Why Global Companies Source Merchandise Locally: Here’s Our Thoughts
Last Updated: 8 October 2026 Many international companies have offices, sales teams, or staff based in Australia. When those teams need branded merchandise, sending products from an overseas…
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Conversation on AI, Trust, and the “Hollowing Out” of Professional Services
After five weeks away, Charles and Nathan return for another episode of The Promo Playbook, and this episode digs deep. What begins as a discussion about Claude’s latest…
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Ways to Get More Referrals Without Awkwardly Asking for Them
Last Updated: 6 July 2026 The best referrals happen when happy clients find it easy to talk about your business, not when you have to beg for them. Many businesses…
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