Commonwealth Bank – Women in Focus

Last Updated: 26 March 2026

About the Program

Women in Focus is a Commonwealth Bank platform that supports women in business, leadership, and the community. The program offers events, content, and resources to help women connect, learn, and grow.

The Requirement

For a series of events and workshops, the team looked for a branded item that would be useful during sessions. They wanted attendees to easily share resources and have something to keep and use later.

What They Ordered

They chose 500 branded USB drives with a black finish, each showing the Women in Focus logo and the program website. The USB drives came pre-loaded with event materials, so they could be handed out during sessions without needing follow-up emails or downloads.

How They Were Used

Attendees received the USB drives at the events and used them for:

• Accessing presentation materials and resources on the spot
• Saving notes and additional documents after sessions
• Revisiting content after the event

The Result

The USBs helped improve how information was shared and remembered:

• Reduced reliance on post-event emails and links
• Easy access to materials during and after sessions
• Ongoing visibility through the printed website, helping attendees reconnect with the program

By picking a useful item with a clear purpose, Women in Focus helped attendees stay engaged and kept the program visible even after the event.

Visit Commonwealth Bank website

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About the Author

Aubrey Vitor