Flight Centre (The Airfare Experts)

Last Updated: 24 March 2026

Brand Overview

Flight Centre is one of Australia’s most recognised travel brands, helping customers book flights, holidays, and travel services through a national network of stores and experienced consultants. The brand supports travellers at every stage, from planning through to departure and return.

Campaign Objective

Flight Centre wanted a premium giveaway that aligned with real travel needs. The focus was to provide something useful during trips while keeping the brand visible outside the retail environment.

The item had to appeal to a wide customer base and feel like a genuine value-add rather than a standard promotional product.

Chosen Merchandise

They selected 200 branded power banks in a bold red finish, consistent with Flight Centre’s visual identity. Compact and travel-friendly, the power banks were easy to distribute through selected stores and included in customer promotions during peak booking periods.

Where They Were Used

Customers received the power banks as part of travel campaigns and used them throughout their journeys:

• Charging devices at airports and during transit
• Keeping phones powered during tours and day trips
• Every day use while navigating unfamiliar destinations.

Because phone access is critical for boarding passes, bookings, and maps, the product quickly became essential.

Results

The campaign aligned closely with customer needs and timing:

• Distributed ahead of peak holiday travel, supporting strong uptake
• Increased brand exposure in high-traffic travel environments such as airports and hotels
• Positive customer feedback, with many viewing the item as a practical travel essential rather than a giveaway

By selecting a product tied directly to the travel experience, Flight Centre kept its brand present at key moments throughout each customer’s trip. Visit Flight Centre website