Case Study: 2Connect Youth & Community

two branded highlighters, labeled 2Connect Youth & Community.

Last Updated: 12 March 2026

2Connect Youth & Community, a non-profit organisation in Sydney, was preparing for a series of youth outreach events and workshops. They ordered 1,500 orange and green Kraft Pen Highlighters, custom printed with their logo, to distribute to attendees.

The eco-friendly highlighters, with their kraft paper barrels, aligned perfectly with 2Connect’s commitment to sustainability. These practical and branded highlighters were distributed during workshops and educational programs, where participants used them to take notes during sessions.

Results:

  • 1st time, 2Connect has utilised custom branded merchandise that is environmentally friendly
  • 100% of the young audience engaged with the product in a positive manner as they appreciated sustainability.

By opting for the eco-friendly Kraft Pen Highlighters, 2Connect Youth & Community reinforced their values of environmental responsibility and youth empowerment while providing a practical giveaway that continued to promote the brand long after the events. Visit 2Connect Youth & Community Website

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Aubrey Vitor

About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn