Case Study: 2Connect Youth & Community

Last Updated: 22 November 2025

2Connect Youth & Community, a non-profit organisation in Sydney, was preparing for a series of youth outreach events and workshops. They ordered 1,500 orange and green Kraft Pen Highlighters, custom printed with their logo, to distribute to attendees.

The eco-friendly highlighters, with their kraft paper barrels, aligned perfectly with 2Connect’s commitment to sustainability. These practical and branded highlighters were distributed during workshops and educational programs, where participants used them to take notes during sessions.

Results:

• 1st time, 2Connect has utilised custom branded merchandise that is environmentally friendly
• 100% of the young audience engaged with the product in a positive manner as they appreciated sustainability.

By opting for the eco-friendly Kraft Pen Highlighters, 2Connect Youth & Community reinforced their values of environmental responsibility and youth empowerment while providing a practical giveaway that continued to promote the brand long after the events.

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