Our Work with TasNetworks
Last Updated: 28 May 2025
The Challenge
Headquartered in Hobart, Tasmania, TasNetworks is the state’s leading electricity and telecommunications network provider, delivering reliable power and connectivity to communities and businesses. They needed a giveaway to engage attendees for their upcoming participation in the regional energy and infrastructure tradeshows. Generic items like pens or stickers didn’t reflect TasNetworks’ robust brand or capture the attention of a technical, professional audience. They sought a durable gift aligned with their identity and encouraged daily use among recipients. That’s why TasNetworks tapped Cubic Promote, the industry leader in branded merchandise, to supply giveaways that shine at tradeshows.
Our Solution
Keyring with TasNetworks Website Address
We designed 200 red custom metal keyrings crafted from high-quality aluminium. Each of these were engraved with TasNetworks’ website address, “www.tasnetworks.com.au.” These compact, sturdy keyrings were tailored for tradeshow attendees to attach to keys, bags, or work gear. Opting for the bold red finish was also a great choice for TasNetworks because it made the metal keyrings easy to spot. During the whole process, we maintained constant communication with their team to keep them updated on the schedule and the progress. We selected high-quality aluminium to ensure the keyrings were lightweight yet rugged enough for daily wear. With a series of energy and infrastructure tradeshows approaching, our production and logistics teams worked efficiently in order to deliver all 200 keyrings to Hobart right on schedule.
The Outcome
The red metal keyrings were a ripper hit at tradeshows! At a Melbourne energy expo, a council representative clipped their TasNetworks keyring to their work bag, later visiting their website. Attendees—engineers, government officials, and industry partners also attached these into their car keys, toolkits, or backpacks. With each use, these branded keyrings reinforced TasNetworks as a trusted brand. Recipients praised the keyrings’ durability, bold design, and practical inclusion of the website address, noting how it kept TasNetworks front of mind when considering energy solutions. After the tradeshows, their event staff noted the increase booth engagement during the event. Several attendees also requested extra keyrings for colleagues. Thanks for these branded metal keyrings, TasNetworks was able able to drive traffic into their website.
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