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Case Study: Hemping Around

Last Updated: 10 November 2025

Hemping Around, a well-loved hemp and bamboo clothing store based in Nimbin Village, New South Wales, ordered 1,100 tea towels from Cubic Promote. Nimbin Village regularly hosts various events and festivals, where locals visit shops and participate in a range of activities. For an upcoming festival, Hemping Around wanted to give out something to their customers. These branded tea towels featuring a Nimbin cookie recipe were chosen by their team, perfect for boosting their visibility. During the festival day, their team gave these to their customers, who were surprised to receive something for free from Hemping Around.

Key Metrics & Results:

• 4% average increase in repeat store visits, with customers mentioning the tea towels the second time they visited
• 100% positive feedback from the locals who attended the festival and received the tea towels

By opting for something functional, Hemping Around was able to make lasting impressions with the locals.