Case Study: Hemping Around

Nimbin- tea towels

Last Updated: 17 November 2025

Hemping Around, a well-loved hemp and bamboo clothing store based in Nimbin Village, New South Wales, ordered 1,100 tea towels from Cubic Promote. Nimbin Village regularly hosts various events and festivals, where locals visit shops and participate in a range of activities. For an upcoming festival, Hemping Around wanted to give out something to their customers. These branded tea towels featuring a Nimbin cookie recipe were chosen by their team, perfect for boosting their visibility. During the festival day, their team gave these to their customers, who were surprised to receive something for free from Hemping Around.

Key Metrics & Results:

  • 4% average increase in repeat store visits, with customers mentioning the tea towels the second time they visited
  • 100% positive feedback from the locals who attended the festival and received the tea towels

By opting for something functional, Hemping Around was able to make lasting impressions with the locals.

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Aubrey Vitor

About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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