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Griffith University – Gold Coast

Last Updated: 19 November 2025

Griffith University, renowned for its sustainability efforts, wanted a practical, eco-friendly giveaway for their new students during Orientation Week. They ordered 2,000 green reusable straws from Cubic Promote, each set in a container with the Griffith logo. The straws not only aligned with the university’s values but also provided students with a functional, long-lasting item for the school year.

Given out at student info booths, the straws quickly became a hit, thanks to their bright colour and usefulness, particularly in the Queensland heat. They sparked conversations about sustainability, while offering students a practical item to use throughout the year.

Results (compared to previous orientation giveaways):

• Increase in student engagement, measured by positive comments on the straws in feedback forms
• 100% smiles from the students who were welcomed with these promotional reusable straws during orientation

For Griffith University, the reusable straws were more than just an eco-friendly gift—they set a positive tone for the academic year, reinforcing the university’s commitment to sustainability.