Architects, not Architecture Events
Last Updated: 26 October 2026
Architects, not Architecture is an international event series where architects share their personal stories, career journeys and inspirations rather than discussing the buildings they’ve designed. For an upcoming event in Sydney, they ordered 260 custom-printed calico bags, organised by our account manager, Alice Borja.
Bringing Architects Together
Architects, not Architecture started in Hamburg, Germany, in 2015, when Fermín Tribaldos had an idea. He wanted people to get to know architects beyond the buildings they design, including their personal stories, experiences and the people who shaped their careers. At their events, you won’t hear much about floor plans or completed projects. Instead, architects share stories about growing up, the challenges they’ve faced, and what inspired them to pursue the profession. It’s a more personal way to get to know some of the industry’s well-known names.
260 Bags and a Tight Deadline
The artwork was fairly straightforward. The client wanted their black logo printed on natural calico bags, with plenty of space around the design for a clean, minimalist look. It was a fitting choice for an organisation that works with architects and design enthusiasts.
However, they had some very specific requirements for the bags themselves:
- 260 cotton bags with handles around 70cm long
- 140–180gsm fabric in natural beige or black
- Single-colour screen printing on both sides
- Affordable bulk pricing to keep costs down
The tricky part was the timing. The client contacted us on 15 September and needed everything delivered to Sydney by 10 October, leaving Alice just 25 days to sort the order. She had to find a suitable bag that met their requirements without holding up printing and delivery.
A Few Delivery Hiccups, All Sorted!
There was some back-and-forth during delivery, as the bags were sent to a friend who received them on Fermín Tribaldos’s behalf. His friend had received a couple of calls, so Fermín later provided a direct phone number to make communication easier. Thankfully, the bags reached their destination! On 13 October, Fermín emailed to confirm they’d arrived safely and thanked our team for their help. For Alice and our team, hearing that all 260 bags had reached their destination was a welcome way to wrap up the project.
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